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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2019 Mazda3 gets only two engines in U.S.; here are details on suspension, AWD

We learned a lot about the 2019 Mazda3 hatchback and sedan when it made its debut at the L.A. Auto Show. It will still have a manual transmission, it will offer all-wheel drive for the first time, and it's a stunner inside and out. But we still had questions about some of the details, so we spoke with folks from Mazda, including a couple of engineers for details on engines, suspension and drivetrains. First off, of the five engines announced for the Mazda3, just two of them are slated for the United States. At launch, the Mazda3 will be offered only with a naturally aspirated 2.5-liter four-cylinder. It's mechanically pretty much the same as what you'll find in the Mazda CX-5 and Mazda6. It even features cylinder deactivation. The only real difference between this engine, its predecessor, and the one in other Mazdas is some minor engine tuning tweaks. Power is almost the same with 186 horsepower and 186 pound-feet of torque, gains of 2 horsepower and 1 pound-foot. Fuel economy is rated at 27 mpg in the city, 36 on the highway, and 30 overall for front-wheel-drive models. We would expect the all-wheel-drive model to have slightly worse fuel economy simply due to extra weight and having to power two extra wheels. The Skyactiv-X engine will become available later in 2019. It will be rolled out in Europe first, with America coming after. When it does come here, it will be offered in states with stricter emissions regulations before coming to other states. While we're on the topic of engines, we also probed a bit about the possibility of the turbocharged 2.5-liter engine coming to the Mazda3. We did get the typical response of not being able to comment on future product. However, they did confirm that the turbocharged engine does in fact fit in the new Mazda3, since it and the naturally aspirated engine are very similar, and the naturally aspirated engine still uses an enormous header, meaning turbo plumbing wouldn't be an issue. Everyone we spoke with at Mazda did emphasize that they are listening closely to buyers, which is what led to the turbo engine being offered on the Mazda6 and CX-5, as well as the introduction of all-wheel-drive to the Mazda3. So, if you, like us, want to see the turbo engine added to the Mazda3, let the company know. They might just do it. Now as for drivetrains, the company is still deciding which trims and which combinations of engines will be offered.

Mazda de Mexico celebrates 100,000th car built

Automakers and their factories celebrate production milestones all the time. Some are interesting enough to report on and some aren't, but what makes this one stand out is that the plant opened less than a year ago. Just 11 months since production began, Mazda de Mexico Vehicle Operation has put together its 100,000th vehicle – in this case a Mazda2 hatchback headed for Europe. MMVO is one of three plants assembling the company's smallest model, also known as the Demio in Japan, where it is also produced, with additional assembly taking place in Thailand under a joint venture with Ford. The Mexican location also handles assembly of the Mazda3 for the Americas and for Europe. Mazda has announced that it is expanding production at MMVO by 150 percent of this year's capacity to 250,000 units per year by March 2016 as it takes on contract manufacturing for Toyota as well.