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Mazda replaces owner's crashed 2016 Miata with brand new car

The first shipment of 2016 Mazda MX-5 Miatas are finally here. Imagine the jubilant sensation of being among the 1,000 people to pick up the limited Launch Edition, only to feel eviscerated when the new roadster crashes hardly a mile away from the dealer. While it must be an absolutely horrendous experience, Mazda North American Operations is making things right for one forlorn couple. In what was surely among the first recorded crashes of the 2016 Miata in the US, a husband and wife recently went to pick up their new Launch Edition, but they were rear-ended almost as soon as they left the dealer. According to Jalopnik, the hit also caused the roadster to slam into the car in front and might have bent the frame. To make a bad situation even worse, the wife also needed to be taken to the hospital to be checked out. Mazda is coming to the couple's aid with a generous gift. Knowing that it's utterly unfair for the new owners not to enjoy some top-down driving while the summer lasts, the company is actually sending the pair another Launch Edition to replace their crashed example. According to a Facebook post by the dealer (below), the car should be available sometime next month. Hopefully, the couple can enjoy thousands of miles of roadster driving with this one. After hearing about one of our customers getting rear-ended just minutes after picking up their new Miata, Mazda is sending out a replacement next month! #LongLiveTheRoadster Posted by Tom Bush Mazda on Wednesday, July 22, 2015 Related Video:

Mazda5 will officially die this year

We knew it was coming, but it just became a lot more official. Mazda is going to kill the closest thing to a driver-oriented people-mover when it phases out the Mazda5 MPV for model year 2016. The news was presented quietly and unremarkably, with Mazda giving its compact minivan a single-line obituary as part of an announcement recapping changes to the brand's lineup for 2016: "There are no plans at this time to bring a replacement Mazda5 to the US market beyond the 2015 model year." Despite being a critical favorite for its fun-to-drive nature and seven-seat capacity, the 5 never really resonated with consumers, representing a small percentage of Mazda's total sales. In its best sales year, 2008, only about 22,000 were sold, representing only about eight percent of the brand's sales that year. That percentage was even smaller in recent years, as the 5's sales fell into the low ten-thousands. In other Mazda news, the brand is making a number of small, subtle changes to its lineup. Almost all of them constitute new ore removed options and are available for your perusal in the attached press release. Scroll down for a look. 2016 MAZDA LINEUP: WHAT'S NEW Having launched two refreshed and two all-new models for the 2016 model year, Mazda North American Operations is keeping busy with broadening its award-winning lineup of cars and crossovers. For the 2016 model year, Mazda is keen to maintain its leadership in providing unmatched KODO—Soul of Motion design and excellent driving dynamics and democratizing advanced safety technologies like Mazda Radar Cruise Control and Smart Brake Support into even its smallest, most affordable vehicles. Mazda6 and CX-5 return for 2016 with new styling elements, interior amenities and refinement. Mazda CX-3 enters the North American market in a new, hot segment, and MX-5 Miata continues its mission to provide unadulterated driving thrills to the masses. Last but not least, Mazda3 has been repackaged for 2016. Below is a list of what's new and different with Mazda's 2016 lineup.

2016 Mazda MX-5 Miata Launch Edition now available for pre-order

Want to be one of the first to buy the fantastic new 2016 Mazda MX-5 Miata? Now's your chance. The pre-order books open at 12:00 PM Eastern for the very special Launch Edition, which is limited to just 1,000 units. All of the MX-5 Miata Launch Edition cars come painted in Soul Red with a Sport Tan leather interior, an exclusive combination for this special run. Buyers only need to choose between the six-speed manual transmission (the obvious choice), or a six-speed automatic. Pricing is set at $30,495 if you want the stick-shift, and $31,570 if you prefer the auto. So, want one? Of course you do. Head over to Mazda's pre-order site and place a $500 deposit toward the purchase of your car. Better act fast, though. When Mazda offered its 25th Anniversary MX-5 Miata via pre-order, all 100 of those cars sold out in just ten minutes.