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Mazda6 diesel delayed until April

Diesel enthusiasts waiting on the new Skyactiv-D-powered Mazda6 will have to wait a bit longer. The shapely fuel-efficient four-door has just had its North American launch pushed back to April, due to delays in emissions testing. Mazda had originally planned to launch the Mazda6 diesel before the end of this year, making the four- to five-month delay a rather serious one.
Mazda's senior vice president of US operations, Robert Davis, told Mazda employees in a letter obtained by Automotive News that, "final certification testing - the results of which are looking encouraging - is taking longer than we had initially expected." Following this letter, Mazda made an official announcement:
"The on-sale date for Mazda6 SKYACTIV-D clean-diesel has been moved to late-Spring 2014, to accommodate final emissions testing and certification. We are pleased with the ongoing development and are excited to launch this much-anticipated vehicle in North America. 2014 Mazda6 sales continue to exceed both our expectations and our production abilities, and supplies of the car are short at dealers across the U.S. More information on the SKYACTIV-D clean diesel Mazda6 will be available closer to the on-sale date."

Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.