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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda2 sedan images released ahead of Thailand reveal

Mazda will let customers put some junk in the trunk of its Mazda2 with the introduction of a new four-door model at the upcoming Thailand International Motor Expo on November 28. While the show is still days away from beginning, the Japanese automaker is already spilling some of the details about the sedan variant of its fetching subcompact. The four-door and traditional hatchback versions of the Mazda2 will both hit Thailand in early 2015. The two of them are essentially identical other than the added trunk and adjusted rear styling for the sedan. It basically makes the model look like a shrunken down version of the Mazda3 sedan, which isn't a bad thing at all. The company has big expectations for the little car because they're already Mazda's bestselling passenger models in Thailand. Both models will be sold with the SkyActiv-D 1.5 diesel in Thailand, which gives them lower taxes under the government's low-emission, compact car incentive plan. According to a previous rumor, a gasoline-fueled mill could join the lineup eventually, too. There's also gossip that the Mazda2 sedan could eventually be sold in Australia and Europe, but US sales are still a mystery. When asked about the four-door here, Mazda spokesperson Eric Booth told Autoblog, "We'll have more to say on Mazda2 at a later date. Right now, our focus is on the launches of the all-new CX-3 and MX-5 as well as the refreshed CX-5 and Mazda6." The company is showing all of those models at this week's Los Angeles Auto Show. Mazda to Debut the All-new Mazda2 Sedan at Thailand International Motor Expo - Goes on sale in Thailand alongside the hatchback model early 2015 - HIROSHIMA, Japan-Mazda Motor Corporation will debut the sedan model of the all-new Mazda2 (known as Mazda Demio in Japan) at the Thailand International Motor Expo 2014*1 on November 28, 2014. The all-new Mazda2 compact sedan features handsome proportions and bold styling, a high-quality, sporty interior and a combination of excellent driving performance and outstanding environmental and safety performance. The all-new Mazda2 hatchback will also be exhibited at the expo; the first time the model has been displayed to the public in Thailand. Both the sedan and the hatchback feature the SKYACTIV-D 1.5, Mazda's newly-developed small-displacement clean diesel engine. The all-new Mazda2 goes on sale in Thailand in early 2015.

Autoblog Minute: VW finds CO2 'irregularities', Takata dropped by automakers, SEMA recap

Volkswagen's diesel emissions scandal gets a new wrinkle, US regulators hit Takata Corporation with a substantial fine, and we head to Las Vegas for a look at tuner paradise at the 2015 SEMA show. Autoblog senior editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Show full video transcript text [00:00:00] Volkswagen's diesel emissions scandal gets a new wrinkle. US regulators issue a significant fine to Takata Corporation. And we take a peek inside tuner paradise at the 2015 SEMA show. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. The VW diesel emissions scandal, first brought to light in September, gets a new wrinkle, as an internal investigation by the German automaker revealed [00:00:30] irregularities in CO2 emissions that could affect approximately 800,000 vehicles. VW estimates the issue could pose a 2-billion euro economic risk. VW claims that most of the vehicles affected have diesel engines, but industry analysts say a 1.4-liter gas engine is also affected. VW says that fuel consumption figures were set too low during the CO2 certification process. During all of this, sales of some diesel-powered Volkswagen, Audi, and Porsche models [00:01:00] have been halted. Takata Corporation is back in the news in connection with its deadly airbag scandal. Federal regulators fined Takata $70 million. If the parts supplier does not comply, the fine could balloon to $200 million. Takata was also dropped this week by its biggest customer, Honda. And now, Toyota and Mazda will be following Honda's lead in dropping Takata. We're also hearing that Mitsubishi and Subaru are considering a switch in air-bag inflator suppliers. SEMA 2015 [00:01:30] came and went. We saw offerings from Mopar, like the AWD Challenger concept. Honda unveiled a Ridgeline that it will race at the Baja 1000, which gives us a hint at what future production model could look like. The celebrity presence was also felt in Vegas as it always is. Kid Rock brought a Duramax Diesel Chevy Silverado, and Acura restored and presented Ludacris with his now famous 1993 Acura Legend. Those are the highlights from the week that was. Be sure to come back on Saturday for my full recap, [00:02:00] where I'll have some added insight into Hyundai's foray into the luxury sector. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive.