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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda planning more powerful MX-5?

The new Mazda MX-5 will be available with a 1.5-liter four with 129 horsepower or 2.0-liter with 155. And while either engine may seem a tad on the small side for a sports car, they keep perfectly in line with what the Miata is all about. That doesn't mean, however, that more powerful options aren't under consideration. Speaking with Motoring.com.au at the launch of the new MX-5, Mazda's global PR chief Kudo Hidetoshi revealed that two options are under consideration. One would be a larger engine, and the other a turbocharged version of the existing 2.0. The former option would deliver the extra punch while keeping things naturally aspirated and free from turbo lag, but could throw off the weight balance Mazda has worked so hard to preserve. The more likely option, then, would be the turbocharged route that would allow the Zoom-Zoom brand to keep the roadster light and nimble, while still delivering an extra boost. Neither would be without its challenges, but if overcome, the resulting high-performance model could be sold as a Mazdaspeed model in some markets and as an MPS version in others. And, even if such a performance roadster were to get the go-ahead for production in some markets, there's no guarantee that it will be sold in the United States. Here's hoping. Related Video:

2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.
Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.
Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.