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Mazda 787B and Vision Gran Turismo tower over Goodwood in 131-foot sculpture

Mazda is being honored at the 2015 Goodwood Festival of Speed by getting the space to create the event's annual sculpture outside Goodwood House. Given this year's theme of "Flat-out and fearless: racing on the edge," the Japanese automaker is showing off two of its racers at the very top of an intertwined spire that rises over 131 feet above the motoring event. The statue's design is the work of artist Gerry Judah, and it's made from over 132 tons of steel, including 418 beams, towering over the event. A Mazda 787B, the only Japanese car to ever score an overall victory at the 24 Hours of Le Mans, and the company's LM55 Vision Gran Turismo concept are featured at the very top. Spectators can certainly get a good view of the racers, too, because the sculpture twists to actually hang the cars above visitors. "Gerry has faithfully expressed our brand in a striking and beautiful structure that is clearly Kodo. There is a lightness and strength to the sculpture, yet it gives the cars movement and energy," said Ikuo Maeda, the General Manager of the Design Division at Mazda, in the announcement about the statue. Each year, Goodwood selects an automaker to create an artistic piece with the brand's vehicles outside of the estate's manor. Mazda shares some very prestigious company in being picked, too. Often rising high into the sky, in the past we've seen outstanding work from Audi, Alfa Romeo, Jaguar, and Porsche. Goodwood celebrates Mazda's motorsport heritage Mazda is the subject of the central feature at the 2015 Goodwood Festival of Speed Immense sculpture features Le Mans-winning Mazda 787B and LM55 virtual racer Goodwood / Leverkusen, 25 June 2015. Mazda's racing heritage is the centre of attention at this year's Goodwood Festival of Speed. The central feature of the annual motoring event is a spectacular 40-metre high sculpture in front of Goodwood House featuring two Mazda racers bursting into the sky on a twisting track of steel beams. Inspired by Mazda's KODO – Soul of Motion design, the creation of artist Gerry Judah conveys a grace and agility that disguises the complexity of the installation, which is made from 120 tonnes of steel. Each of the 418 steel beams is stacked at a different angle, curling the structure so that the cars at the top actually hang over the spectators below.

Will the Mazda2 be offered as a PHEV with a rotary engine range extender?

Every few months, it seems a rumor crops up about plans from Mazda to revive the rotary engine. Last November, its CEO said the only way another one could happen is if the project was profitable, and then a month later the automaker showed off the Mazda2 RE Range Extender with a 330cc Wankel engine mounted in the rear. Now, Australian auto site Motoring reports that the PHEV may actually make production in the next-gen Mazda2 sometime after it's initial launch.
Martin Benders, managing director of Mazda in Australia, spoke to Motoring about the company's future with hybrids and basically reiterated what the CEO said last year. The Japanese automaker only plans to offer electrified powertrains in places where they can sell in sufficient numbers to be profitable, like Japan.
Mazda has been playing with the rotary range-extender idea for years. In the RE prototype, the engine was exclusively used to charge the lithium-ion batteries when they were running low, and a 100-horsepower electric motor provided all of the propulsion. It gave the little hatch an estimated range of about 250 miles. The company reportedly took inspiration from its Skyactiv engines to make the Wankel have lower friction and a lighter weight.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.