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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Road & Track to take Miata on million-mile march

Road & Track has taken on a Miata project. One hell of a project, if we're honest. You see, the Miata in question, a 1989 example in Mariner Blue, isn't a high-mileage Mazda that the publication intends to fix up, or make race-worthy, or try to flip or give away to a reader or something. No, it's a rather typical well-used NA, with a hefty 325,000 miles on the clock to-date that the staff plans on driving until the six-digit odo reads all zeros again. One million miles or bust (or both, most likely).
Procured for the bargain-basement price of $1,600, complete with seat covers that "really do look like muppet pelts" (according to Zach Bowman) and a bondo-filled love tap on the nose, the NA Miata actually looks like just the sort of fun-machine that a real driving enthusiast would pick up to get some cheap thrills in. The R&T team already has some interesting plans for the Miata, including a potential run up Pikes Peak and loaning it out to readers (or perhaps your author...). Click through to read all about it.

2017 Fiat 124 Spider priced below most Miatas

The Fiat 124 Spider and Mazda MX-5 Miata might be siblings, but all that means is the rivalry between the two cars will be unusually intense. Pricing for the reborn 124 has been released and is added proof of that fact – aside from the very base trim, the turbocharged Italian is cheaper than its Zoom-Zoomy brother. Fiat's base model, the 124 Spider Classica, starts at $25,990. The MX-5 Sport isn't much cheaper, at $25,735. Both cars get 16-inch alloy wheels, black cloth seats, LED taillights, but the Mazda will throw in LED headlights. It's also interesting to note that the two cars have differing destination charges – $995 for the Fiat and $820 for the Mazda. Move up to the mid-range Fiat, and you'll start to see the "Italian" car eke out a pricing advantage. The Lusso, Italian for luxury, rings up at $28,490 compared to the MX-5 Grand Touring's $30,885. Yes, we're comparing the middle-tier 124 to the range-topping Mazda, because the mid-range, enthusiast-oriented Club is more analogous to the 124's Abarth model. The Lusso matches the MX-5 GT with 17-inch alloys, heated leather seats, a 7.0-inch touchscreen with navigation, and dual-zone automatic climate control. The Mazda does come with a bevy of safety features as standard – blind-spot monitoring, lane-departure warning, and automatic high-beam control – which look to be optional on the Fiat, so take that into consideration if you're thinking about buying one of the two. We enthusiasts are most interested in the matchup between the 124 Spider Abarth and the MX-5 Club. The scorpion-badged 124 starts at $29,190 and the Club at $29,420. You'll get more power – 10 additional ponies according to FCA – as well as all the performance goodies from the Club. There are Bilstein-tuned shocks, a mechanical limited-slip diff, and a front strut bar, plus a very imposing exhaust note. Recaro seats will be an optional extra, as will Brembo brakes (the MX-5 bundles them with BBS wheels). Finally, there's the 124 Spider Prima Edizione Lusso. The limited-edition wears Azzurro Italia (translation: pretty blue) paint and rings in at $35,995, which gets you a bunch of swag on top of the normal Lusso stuff. Oh, and if you choose the automatic transmission, you'll be punished with a $1,350 charge, regardless of which Fiata you go for. That's less than the premium Mazda charges for an automatic on an MX-5 Club or GT, but more than the $1,480 extra it charges for a two-pedal Sport.