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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda going back to oval grille with next MX-5 Miata

The original Mazda MX-5 Miata was distinguished by an oval grille - a design trait that gradually evolved into the smiling cat face on the latest model. But Mazda, according to the latest intel, is planning on returning to that oval grille with the new model in the works.
The revised grille will cap a slightly longer form than models past, while still keeping weight down to a minimum. The stretched wheelbase was reportedly adopted in order to meet the requirements of Alfa Romeo, which is jointly developing the new platform together with Mazda for use on a new roadster of its own.
The new Miata is expected to adopt the 1.5-liter Skyactiv four found in the Mazda3, albeit returned to rev higher and deliver more power and torque, mated to either a six-speed manual or automatic. The Alfa version, meanwhile, is expected to use a 1.4-liter turbo four with a dual-clutch transmission. Sources anticipate the new MX-5 to debut first, possibly at the 2015 Chicago Auto Show a little less than a year from now.

Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Earlier this month, our friends across the pond at Auto Express released the first in a two-video series that would see them try and build up a second-generation Mazda MX-5 Miata that could best a standard Porsche Boxster around the track. While that first video detailed the mods to the MX-5 - a supercharger, some suspension upgrades and a new set of super-sticky rubber being chief among them - and set baseline lap times for the stock car, today, we have the results of the 5,000-pound ($8,200) upgrade job.
Of course, we aren't going to spoil those for you. You'll need to watch the full video, which recaps the upgrades before digging into a comparison of both straight-line-speed differences between the 2.7-liter Porsche Boxster and blown Miata, as well as their behavior and lap times on the track.
Take a look and let us know what you think in Comments.