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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda spiders return, 42k Mazda6 sedans recalled for webby fuel tanks

It seems that Yellow Sac spiders really, really love Mazda. Three years after Mazda recalled 52,000 Mazda6 sedans over spider webs obstructing the evaporative canister vent lines of 2009 and 2010 Mazda6 models, another recall has been issued for 42,000 more of the models built between 2010 and 2012 and equipped with the 2.5-liter four-cylinder engine.
According to the automaker, there have been nine confirmed sightings of spiders in vent lines since the original recall. It seems that covers were applied at the factory to keep the arachnids from entering, but it hasn't quite exterminated the problem. A reflash of the ECU is required that "[changes] the logic behind how the car purges the charcoal canister during normal operation," says Jeremy Barnes, Director, Public Relations & Brand Experience at Mazda North American Operations.
So far, Mazda has not recorded any fires, accidents or injuries due to this tangled mess of webs. Recall notices will be mailed out to owners later this month. Scroll down below for the statement from Mazda, along with the official recall notice from the National Highway Traffic Safety Administration.

Mazda to celebrate 25 years of MX-5 with 15 Miatas in New York

Having first debuted at the Chicago Auto Show in 1989, the Mazda MX-5 Miata has been on the market now for an impressive 25 years. So to celebrate that quarter-century anniversary, Mazda is bringing no less than 15 examples of the legendary roadster from throughout its history to the New York Auto Show this year.
Mazda isn't saying just which versions of the MX-5 it's bringing to the Javitz center this year, but with three generations to choose from and over 900,000 units built and sold, there are plenty of examples - including production versions, special editions and concept cars.
What would really put the cherry on this birthday cake, however, would be if Mazda were to surprise us in Manhattan with the debut of the highly anticipated fourth-generation Miata that we're expecting to debut sometime this year.