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Next-gen Mazda MX-5 could use carbon fiber to cut weight

The current Mazda MX-5 Miata has only been out for a few years, but the automaker is allegedly looking for ways to lighten the next one. According to a report from Autocar, Mazda is looking to carbon fiber to help the next-generation MX-5 cut weight and use a smaller engine. Despite having more safety features, modern amenities, and a stiffer body, the current MX-5 is the same size as the original sports car from 1990 and weighs less than its immediate predecessor. In a recent interview with Autocar, Nobuhiro Yamamoto, head of the Miata program, revealed that the next generation of the Miata will probably stay the same size, but could be even lighter thanks to the utilization of carbon fiber. The current MX-5 uses high-strength steel and aluminum, and Mazda doesn't use carbon fiber in any of its cars. Carbon fiber is expensive to incorporate into road-going vehicles, and so Yamamoto notes that Mazda has been hard at work making it more affordable. A lighter car could result in a smaller engine, Yamamoto said. In the US, the MX-5 comes with a 2.0-liter four-cylinder engine that makes 155 horsepower, while the Japanese and European version comes with a 1.5-liter, 130-hp engine. A smaller engine would make the sports car even lighter. It's unknown at this time if the automaker is collaborating with another automaker or a supplier to make produce carbon fiber, or if it'll make it in-house. There's no word on how much carbon fiber the next MX-5 will wear or how it will affect the sports car's price. Autocar reports that the next MX-5 won't arrive anytime before 2021, which could make the ND MX-5's lifespan an unusually short five years long. With cars getting heavier, it's nice to hear that Mazda is working on finding a way to make its lightweight sports car even lighter. Related Video: News Source: AutocarImage Credit: Mazda Mazda Convertible Coupe Lightweight Vehicles

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Next Mazda CX-9 to launch by 2016, could get turbo-four

Mazda has a lot going on these days, what with launching the new Mazda6 and Mazda3, with the new Mazda2 just around the corner. We know the new Miata is also on the way, and after that it looks like the next vehicle in its lineup due for an overhaul is the CX-9 crossover, due to launch by 2016. The move makes sense because the CUV is growing long in the tooth. It was first introduced in 2007 and was refreshed twice since then.
The next-generation CX-9 will move away from Ford-derived components like the V6 in the current model and will likely use a turbocharged four-cylinder engine. However, a final decision hasn't been made yet. "If I ask Mr. Hitomi, our top guy of powertrains at Mazda, he believes the downsizing turbo solution costs more. But real downsizing means six-cylinder to four-cylinder turbo could make sense from a cost point of view," said Mazda's global marketing boss Masahiro Moro to CarAdvice at the New York Auto Show. The executive said a hybrid powertrain option would be unlikely, but markets outside the US could get a diesel, as well.
Moro also tipped his hand at future Mazda model plans. He hints that the Japanese automaker is considering building a luxury vehicle with a six-cylinder engine. "It's too early, we don't have a car yet. But we are collecting advice as to V6 or straight-six," he said to CarAdvice. We'll definitely be watching.