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Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.

Why we can't have better headlights here in the U.S.

It wouldn't be a European auto show if we weren't teased with at least one mainstream vehicle we can't have here. At the Geneva Motor Show last week, the small but vocal contingent of shooting-brake buffs lamented that the Mazda6 wagon won't be coming to our shores, although they can take comfort in the fact that the vehicle won't get the torquey 250-horsepower 2.5-liter turbocharged gasoline engine we'll get here. Mercedes-Benz also announced a new headlight technology in Geneva that likely won't be available here anytime soon. It's just the latest in a long line of innovative and potentially lifesaving front-lighting solutions that the federal government doesn't allow in this country due to outdated standards — and a current lack of leadership at the U.S. Department of Transportation. Mercedes-Benz's new Digital Light system that debuted in Geneva uses a computer chip to activate more than a million micro-reflectors to better illuminate the road ahead. The Digital Light headlamps works with the vehicle's cameras, sensors and navigation mapping to adjust lighting for the given location and situation and to detect other road users. The Digital Light technology also serves as an extended head-up display of sorts by projecting symbols on the pavement ahead to alert drivers to, say, slippery conditions or pedestrians in the road. And it can even project lines on the road in a construction zone or through tight curves to show the driver the correct path. Digital Light will be available on Mercedes-Maybach vehicles later this year, although like any technology it's bound to trickle down to less expensive vehicles. That is, if we ever get it here in the U.S. Audi, a leader in automotive lighting, has repeatedly run into snags trying to bring state-of-the-art car headlights to the U.S. The German luxury automaker's recently introduced matrix laser headlight system, which performs many of the same trick as Mercedes-Benz's Digital Light, also isn't legal on U.S. roads. And five years after the introduction of its matrix-beam LED lighting, which illuminates more of the road without blinding oncoming motorists with brights by simultaneously operating high and low beams, Audi still can't bring that technology to the U.S. either.

Long Road Racing will build you the Miata that Mazda won't

One of the frustrating things about new cars today is that many features are exclusive to this trim level, or that package. Even the enthusiast-friendly Miata has many restrictions how you can configure one, which can make choosing one a bit tricky. You can't have the cheapest one or the leather-clad one with a limited slip differential, for example. And adding aftermarket parts on your own runs the risk of voiding your warranty. Long Road Racing, however, has a possible solution for creating the ideal, warranty-covered Miata. You may not be familiar with Long Road Racing, but you probably heard about one of its most-publicized products, the MX-5 Cup car. The car was developed by Mazda with the intention of creating a global spec series, and Mazda reports that about 140 of the cars have been sold so far. Every single one of those cars went to Long Road Racing to be specced out for racing before reaching their customers. So the company is familiar with the car, and has applied its expertise to its "Ultimate MX-5" program. The way the program works is, once you've purchased a 2016 or 2017 Miata, you can send it to the company to have it customized to your needs. The company has an extensive list of parts to choose from, all of which have been selected by the company to work well together. But if you need something outside of its offerings, or just need help choosing from the list, you can get in touch with the company to discuss how best to achieve your goals. Long Road Racing will also customize any trim level of Miata, and can even create a Miata Mazda didn't offer. For instance, you could have a Grand Touring with the leather interior, but also with the limited-slip differential and Brembo brakes from the Club model. All of these parts are fully warrantied by Long Road Racing for the length of the OEM warranty, and they don't void the factory warranty. We had the opportunity to try out a car customized by Long Road Racing at the M1 Concourse track in Pontiac, Mich. The car was there to sample alongside some of the MX-5 Cup cars as well as several of Mazda's stock road cars to drive on course. The road-going Long car started as a Grand Touring model, and it retains its heated leather seats and automatic climate control.