1992 Mazda B2200, No Reserve on 2040-cars

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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Junkyard Gem: 1981 Mazda RX-7

The first-generation Mazda RX-7 was sold for the 1978 through 1985 model years, and for decades you'd see and hear these nimble little sports cars buzzing around American streets. Then, well, the apex seals went out, or owners tired of a 2,400-pound car that drank fuel like an Eldorado, or the floor pans were eaten by the Rust Monster... and then nearly all of them were gone. Enough of them remain, however, for a steady trickle to show up with depressing regularity in self-service wrecking yards. Here's a pretty solid '81 that I found in a Denver yard last month. The 12A Wankel engine in this car made 100 hp and 105 lb-ft of torque, which was very good for 1981 (considering that you could buy a new Camaro with a 115-horsepower V8 that year). The $9,385 RX-7 looked like an especially good value when compared to, say, the $11,299 Datsun 280ZX or the $8,997 Fiat 124 Sport Spider, being much lighter on its feet than the former and much quicker than the latter. View 12 Photos If you have ever considered getting one of these cars, move fast before all the restorable ones are gone! Auto News Mazda Automotive History mazda rx-7

Mazda bringing electric car to the Tokyo Motor Show

In June this year, Mazda CEO Akira Marumoto told Automotive News Europe that "the first Mazda battery-electric vehicle will hit the market next year." Earlier this month, Mazda invited journalists to Oslo, Norway, to learn more about the automaker's EV plans and drive a prototype of the e-TPV powertrain, the letter designation standing for electric-Technology Prove-out Vehicle. Mazda had dressed the e-TPV production-intent powertrain under bodywork from the carmaker's new CX-30 compact crossover. Automotive News reports that Mazda will unveil its actual EV at the Tokyo Motor Show next month, which a Mazda spokesperson confirmed.     Mazda developed the powertrain in-house, engineered for buyers in dense urban environments. A 35.5-kWh lithium-ion battery powers a single electric motor wiith 141 horsepower and 195 pound-feet of torque. Range is said to be 200 kilometers (124 miles) on the city cycle, but that's likely on the Japanese or WLTP cycle that returns larger numbers than the U.S. EPA. The mechanical figures lie between the 28-kWh battery of the Hyundai Ioniq Electric and the 40-kWh battery of the standard Nissan Leaf. The EPA rates the less-powerful Ioniq for 124 miles of range, while the more powerful Leaf can go 150 miles. AN writes that Mazda's initial planned markets include Japan, China, and Europe where 124 miles is plenty for day trips. A version serving markets known for urban sprawl would employ a rotary engine range extender, a tech tidbit Mazda's spoken about regularly over the past year.   Iain Curry of Australian outlet Chasing Cars had good things to say about the e-TPV prototype he drove. Curry said the experimental car didn't offer strong regen braking and piped a mild four-cylinder soundtrack into the cabin to give drivers a connection to the ICE experience they're familiar with, but there's no word on whether the production vehicle will be set up the same way. Curry praised the handling, saying the e-TPV felt similar to a Mazda3 on the go and around corners. We'll get more concrete info next month in Japan. The show car in Tokyo will be a "brand-new model" on a new EV-specific platform, and don't be surprised by a compact crossover shape since the carmaker CEO said, "Our global crossover mix is currently about 60 percent."