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Mazda considers expanding Takata recall nationwide

Vehicle recalls have come in force recently. Honda expanded its front driver's side Takata airbag inflator recall nationwide to cover an estimated 5.4-million vehicles, and the National Highway Traffic Safety Administration added 19 notices to its database covering safety campaigns dating back to October. It looks like there could be one more to add to the list soon because Mazda is considering a possible nationwide expansion of its own inflator repairs. A company spokesperson tells Reuters that there is no decision yet when to actually make this nationwide expansion of the driver's side inflator recall official, and the company isn't sure how many vehicles may be affected. Mazda just expanded the scope of its Takata inflator recalls to additional regions earlier in December. The move took its total number of units in need of repair from around 65,000 under the earlier NHTSA estimate to 86,773, according to the company. So far, the automaker's US campaign has included the 2003-2007 Mazda6, 2006-2007 MazdaSpeed6, 2004-2008 Mazda RX-8, 2004-2005 MPV and 2004 B-Series pickup.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda6 diesel to race at Rolex 24, team and drivers announced

Mazda is getting serious about showing off the Skyactiv-D turbo-diesel four-cylinder engine in the Mazda6. The automaker has just announced it will campaign three diesel Mazda6 racers in the Grand-Am GX class of the upcoming 2013 Rolex 24 at Daytona in a quest to walk away with the company's 24th class win. Mazda partnered with SpeedSource to develop the race version of the new sedan, with Japanese and American engineers lending a helping hand where needed. Meanwhile, Freedom Autosport and Visit Florida Racing/SpeedSource/Yellow Dragon Racing will helm teams of their own.
Each car will make use of a five-driver team for the 24-hour race on January 26. In the interim, you can check out the full press release below for more information as well as the full driver roster. Mazda says we can expect to see the No. 70 SpeedSource car under the lights at the 2013 Detroit Auto Show later this month, as well.