2009 Mazda 3 I on 2040-cars

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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda2 successor to ride atop shortened CX-5 platform

Mazda, looking to make the most of its new, lightweight Skyactiv vehicle architecture, will allegedly use a version of the CX-5 crossover's platform to underpin its next-generation Mazda2 hatchback, according to a report from Just-Auto.com. Of course, the Mazda2 is a much smaller vehicle than its larger CUV stablemate, so some serious chopping will no doubt be in order when it comes time to engineer the replacement for the company's smallest hatch.
Currently, the CX-5 and the sleek new Mazda6 share many of the same platform components, and this architecture will already be scaled down to support the next-generation Mazda3 sedan and hatchback, which will debut later this year. Just-Auto.com states that all of Mazda's remaining front-wheel-drive vehicles will eventually switch to reworked versions of this Skyactiv platform, including the replacement for the larger CX-9 crossover.
Also of note, Mazda will reportedly be switching to shorter, four-year lifecycles for its vehicles. This means that the newly launched Mazda6 will be replaced for the 2016 calendar year, with a refresh coming sometime in 2014. That said, vehicles with platforms supplied by other automakers (like the upcoming MX-5 Miata replacement that will share its underpinnings with an Alfa Romeo product) will not necessarily follow this four-year rule.

This is the 2017 Mazda MX-5 RF targa-roof fastback

We knew Mazda was going to introduce a new Miata variant ahead of the 2016 New York International Auto Show, but the smart money was on a power retractable hardtop version that largely mirrored the last-gen car's folding number. So it was a surprise when the new 2017 Mazda MX-5 RF – retractable fastback – drove onto the stage sporting wild buttresses and a hide-away targa roof panel. The buttresses lift up and swallow the rear window and roof panel in a matter of seconds, and then the buttresses snug back down. This leaves a hoop spanning the buttresses, but at least it's done up in black to be less visually apparent. The result is more of a targa roof experience, rather than the previous PRHT which gave occupants essentially the same experience as the soft-top with the top down. No matter. The result is stunning, and will differentiate the RF even more from the standard MX-5. Mazda designers took extra care to make sure the interface between the MX-5's dramatic fenders and the trailing edges of the roof support provided enough visual drama. Mission accomplished, we'd say. We can't take our eyes off that part of the car. View 13 Photos As you might expect, mechanical changes seem to be minor, although we'll be asking for detailed specs. Both the 1.5- and 2.0-liter engines will be available globally, but only the 2.0-liter Skyactiv-G engine will be sold in the US. The roof can be operated at up to 6.2 mph. Mazda claims the truck space is unaltered from the soft-top model. We don't yet know how much, if any, the RF's mechanism adds to the bantamweight roadster, nor the premium it'll command. Expect those details closer to launch. Related Video: