2011 Maybach 62 S on 2040-cars

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Biggest Rebate Ever? Maybach buyers to get $100,000 spiff

Our sister site, AOL Autos, just dug up one of the largest rebates we've ever seen on a new car. If, for some reason, you must have a Maybach before the brand ceases production altogether, you may in line to snag a tidy $100,000 rebate. Daimler previously let slip that the company will kill the ultra-luxury brand in 2013 and replace it with a new high-end Mercedes-Benz S600 Pullman. Given that Maybach models never exactly jumped off of the showroom floor, we're guessing the German automaker needs all the help it can get moving the Type 57 and Type 62.
Even with $100,000 off the sticker price, you'll still need a suitcase full of C notes to take one of these machines home. The entry-level Type 57 commands a $376,300 MSRP while the Type 62 starts at $427,700. Even at those prices, reports suggest the the company lost a staggering $500,000 on each and every model it sold. It's a wonder the marque stayed around as long as it did.

Mercedes to follow Maybach S-Class with super-luxe GL?

The failed experiment that was Maybach has sent the strategists at Daimler back to the drawing board, and we'll soon see what they come back with: an ultra-luxe version of the new Mercedes-Benz S-Class to slot in between the "standard" model and the upcoming Pullman limousine. But that won't be the end of the story, if a new report from Australia's Motoring is any indication.
Rumor has it that Mercedes-Benz is developing Maybach into a kind of luxury sub-brand in the same way it has with AMG. So while Maybach won't have any exclusive models anymore (or showrooms), it will be applied to existing models to differentiate them from the common Benz.
Following the debut of the S-Class Maybach, word on the street is that Maybach will work up its own version of the GL-Class sport utility to a more luxurious specification, giving Mercedes a quick response to the upcoming Bentley SUV as well as the Land Rover Range Rover Autobiography. After that, a Maybach-ified S-Class Coupe could be in the works, and maybe even a version of the upcoming MLC, Benz's forthcoming BMW X6 rival.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.