2011 Maybach 62 S on 2040-cars

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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Birdman can't pay for his new $8 million Maybach Exelero

What kind of person would order an $8 million Maybach? The same sort who'd take another Maybach and hack it up with a saw and blowtorch. That's right, a hip-hop mega star.
Long before Jay-Z and Kanye West shot the music video for "Otis", Bryan "Birdman" Williams had placed his order for his very own Maybach Exelero. The price tag: a whopping $8 million. Pocket change for a guy worth over $100 million with a Veyron and a Landaulet in the garage. But now he seems to be running into some trouble.
Apparently, Birdman still owes money on his other seven-figure rides, and has yet to fork over the eight mil to the Exelero's current owner Arnaud Massartic. Until he does, it remains the European entrepreneur's property, though Birdman very well might find a way to work it into his next video just the same.

Maybach and Aston Martin alliance talks fall apart

If you have, like us, been salivating at the notion of a new generation of Maybach and Lagonda ultra-luxury crafts built by Aston Martin, we've got some bad news: According to reports emanating from Germany, talks between AML and Daimler have broken down.
The proposal under negotiation would have seen Daimler outsourcing production of the next family of Maybach models to Aston Martin, which in return would benefit from Mercedes-Benz platforms and engines - not only for its svelte GTs, but also for its own future Lagonda line of limousines and luxury SUVs. That, and a boatload of money - or at least that's what AML was reportedly seeking, an issue that served as the stumbling block over which the deal reportedly collapsed.
That's not to say the two parties couldn't still reach some sort of a compromise, but short of that, Daimler may opt to either shut down Maybach altogether, find another partner, or take another stab at building new models internally.