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The story of Maybach, Lorde, her hit song Royals and unintended consequences [UPDATE]

Update: ChoiceStream e-mailed to clarify some errors in our post, so we've updated the text below. ChoiceStream also let us know that "Maybach is not a client of ChoiceStream. ChoiceStream measures advertising audience trends via its Audience Cost Calendar Index, which tracks more than 300 specific audience segments for trends within the advertising buying and selling ecosystem on a monthly basis. Maybach happened to be one of those audience segments, aligned with the luxury vehicle category, which is why ChoiceStream identified the anomaly in the data correlating to the rise in popularity of Lorde's song."
People who read this site might be interested in Maybach because it spent almost all of its last revival in the Intensive Care Unit, and its next Lazarus act is expected to commence this November. But so-called millennials who know nothing of Maybach and have no interest in it beyond the curious have driven up the price of digital advertising for the luxury brand more than two-fold, at the same time as they're providing more lessons for Big Data.
A line in New Zealand singer Lorde's song "Royals" released last summer that goes, "But everybody's like Cristal, Maybach, diamonds on your timepiece," has all kinds of kiddies trying to figure out "WTF is a Maybach?" According to online ad platform ChoiceStream, the spike in searches - even among a demographic "who are totally unqualified" - sent the cost of online advertising targeting potential Maybach buyers up by 233 percent compared to the cost of advertising to all demographics; this even as Google Trends tracked the continued decline of the search term "Maybach." Meanwhile, other luxury automotive brands were paying 148-percent less compared to the price of general advertising in order to reach their target demos.

Mercedes-Maybach SUV concept: Vision Ultimate Luxury interior teased

Mercedes-Maybach posted a teaser video of what it calls "the ultimate in luxury" last week, saying that the featured, yet-to-be-named vehicle would be presented in the Beijing Motor Show. Now there's a teaser sketch giving us a wider look of the concept's interior, as well as a name. The concept also has a name by now: the Vision Mercedes-Maybach Ultimate Luxury. We guess that might have been coming, even if the name isn't exactly concise. But, the accompanying release also informs us that the concept is a combination of a high-end sedan and an SUV, confirming that it is indeed the high-riding vehicle that's been rumored for a while. The interior sketch also shows a very wide center console with stylized grab handles, which suit the SUV dimensions and aesthetic, without being as trucklike as the Maybach G650 Landaulet's interior. As well as the lavish two-tone color scheme and the touch of wood on the door panel, the concept interior shows a wide color instrument display ahead of the driver. The gear selectors are paddle shifters next to the chunky steering wheel rim, and the controls seem to have been grouped on the wheel's spokes, leaving just a few switches on the dashboard. Autocar reports that the concept will be followed by a 2019 production version, slated to debut at the Los Angeles show at the end of this year. It would be based on the Mercedes-Benz GLS, but with a more bespoke design inside out, as hinted by the concept. Basing it on the GLS would mean Mercedes would be manufacturing it at the Tuscaloosa plant in Alabama, making it the first Maybach built in the U.S. Related Video: Image Credit: Mercedes-Maybach Beijing Motor Show Maybach Mercedes-Benz SUV Concept Cars Luxury mercedes-maybach

The Mercedes G-Class gets the full Maybach treatment before the curtain finally closes

Like the hotdog and soda combo at Costco or the official website for the 1996 movie Space Jam, the Mercedes-Benz G-Class has soldiered on nearly unaltered since its birth. Sure, there have been variants like the wonderfully over-the-top G63 6x6, but the G-Wagen is essentially the same squared-off SUV with rifle-bolt locks and doors with enough mass to support a minor gravity field. Spy shots show a replacement is finally on the horizon, but based on the leaked YouTube video above and Instagram post below, it looks like the current model is going to get the full Mercedes-Maybach Landaulet treatment before the curtain finally closes. While there has been no official word from the automaker, all signs point to a genuine Mercedes-Maybach product. The vehicle is badged as a G650, which falls in line with other current V12-powered Mercedes-Maybach products. The Maybach name and badge are found in all the expected places. The license closely matches other Mercedes German-manufacturer plates. The carbon fiber fender flares and portal axles look like they were taken from the G550 4x42. The latter means, despite the increased wheelbase, this new model should still be a formidable off-road machine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. While we can't see the interior, look for the typical Maybach treatment. That means high-quality leather surfaces throughout and an increased focus on rear seat comfort and convenience. If this is indeed a G650, it's packing a 6.0-liter twin-turbocharged V12 under the hood that churns out 630 horsepower and 737 pound-feet of torque. The partial convertible top is what gives this the Landaulet moniker. According to the text on this Instagram post, there will only be 99 examples produced. Look for a full reveal in the next few months. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.