2009 Maybach 62 S Sedan 4d on 2040-cars

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Mercedes-Maybach Ultimate Luxury fully revealed, tea set and all

Mercedes has officially unveiled its Mercedes-Maybach Ultimate Luxury concept following a leak of most of the details last week. As we learned last week, the unusual looking sedan-SUV crossbreed is fully electric with four motors producing a whopping 750 horsepower. Combined with an 80 kWh battery, Mercedes estimates it should have a range of over 200 miles on the European test cycle. It also can handle extremely fast charging from DC chargers outputting 350 kW. Mercedes claims this allows it to gain 60 miles of range in 5 minutes. But there are a number of interesting details that weren't leaked. Many of them have to do with the car's Chinese inspiration, which is perhaps not that surprising for a car that makes its debut in China. The body style is the first influence, which Mercedes says combines the sedan and SUV, the best-selling car classes in the country. On the inside, there are a pair of cues inspired by China. The first is the ebony wood trim that Mercedes calls "Magic Wood." The company says it's very similar to that used in Chinese furniture. In the back, between the two highly adjustable white leather seats with rose-gold stitching, is a complete tea set. And not only does it contain all the containers for tea, but it actually has a variety of teas on offer. They're there to be used in conjunction with the car's relaxation modes that combine lighting, music and scents to set the mood. It's hard to say whether this concept will spawn a production model, since the body style is unlike any currently offered by Mercedes-Benz. But with the crossover SUV market staying hot, and competitors such as Audi and BMW bringing out extra-large SUVs, we wouldn't be surprised if Mercedes eventually offers at least a Maybach-level version of its GLS-Class, if not its own model. Related Video:

Mercedes S-Class Maybach spotted on the 'Ring?

It used to be that if you wanted a Mercedes-Benz S-Class, your choice pretty much came down to which engine you wanted, and that was that. But into the new S-Class, Mercedes is integrating several other model lines and extending its flagship family (both literally and figuratively) as far as it will stretch.
In addition to the sedan (already available in two wheelbase lengths in certain markets, in only the longer one in ours) Mercedes is already offering the new S-Class coupe and will soon launch a convertible version as well. But that's the end of the story. Not even close. Soon it will launch two ultra-luxurious, extended-wheelbase models: one called the Maybach and one called the Pullman. It's the former which we appear to have here in this latest spy video from the Nürburgring.
Replacing the previous Maybach 57, the new S-Class Maybach is expected to be based on the S65 AMG, keeping its 621-horsepower twin-turbo V12 but adding more space in the back (as evidenced by the modified C-pillar and rear side glass) and even more upscale accommodations. That will make it even heftier as well, but as you can see from this clip, Benz is keen to keep it handling on an even keel. Expect the new Maybach to arrive sometime next year, with the Pullman to follow in the place of the previous Maybach 62.

The story of Maybach, Lorde, her hit song Royals and unintended consequences [UPDATE]

Update: ChoiceStream e-mailed to clarify some errors in our post, so we've updated the text below. ChoiceStream also let us know that "Maybach is not a client of ChoiceStream. ChoiceStream measures advertising audience trends via its Audience Cost Calendar Index, which tracks more than 300 specific audience segments for trends within the advertising buying and selling ecosystem on a monthly basis. Maybach happened to be one of those audience segments, aligned with the luxury vehicle category, which is why ChoiceStream identified the anomaly in the data correlating to the rise in popularity of Lorde's song."
People who read this site might be interested in Maybach because it spent almost all of its last revival in the Intensive Care Unit, and its next Lazarus act is expected to commence this November. But so-called millennials who know nothing of Maybach and have no interest in it beyond the curious have driven up the price of digital advertising for the luxury brand more than two-fold, at the same time as they're providing more lessons for Big Data.
A line in New Zealand singer Lorde's song "Royals" released last summer that goes, "But everybody's like Cristal, Maybach, diamonds on your timepiece," has all kinds of kiddies trying to figure out "WTF is a Maybach?" According to online ad platform ChoiceStream, the spike in searches - even among a demographic "who are totally unqualified" - sent the cost of online advertising targeting potential Maybach buyers up by 233 percent compared to the cost of advertising to all demographics; this even as Google Trends tracked the continued decline of the search term "Maybach." Meanwhile, other luxury automotive brands were paying 148-percent less compared to the price of general advertising in order to reach their target demos.