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Mercedes teases massive new Maybach coupe

Mercedes-Benz hasn't done a lot with its Maybach brand over the last few years. After killing the slow-selling standalone Maybach line, the badge sat unused, until MB slapped it on a luxed-out S600. But today, Mercedes posted a teaser of a new, two-door Maybach on its social media channels. Immediately given away by the Maybach badge on the C-pillar (and possibly one on the nose), we could be looking at a modern-day Exelero – a successor to Maybach's last coupe, a one-off, 700-horsepower rocket ship that deserved all the Darth Vader's car cliches – capable of extremely high speeds and stunning comfort. Everything from the long hood (better to accommodate some monstrous V12 engine) to the windshield's aggressive rake, to the absurdly long tail, signals a 200-mile-per-hour-plus top speed for this concept. And yes, we're thinking this is a concept. Kick the exposure way up with Photoshop and you can see that the side mirrors are too slim to actually function as normal mirrors – they're almost certainly cameras. Other details? Whatever Mercedes calls its new Maybach, it's going to be huge. According to the caption accompanying the teaser, this car is six meters (19.6 feet) long – that's over three feet longer than an S-Class Coupe and nearly four feet longer than a Bentley Continental GT. Like we said, it's enormous. And that's about all we know. Mercedes dropped this teaser out of the blue, nearly two months before the auto show season kicks off in Paris. It's possible the company could continue to tease out a new Maybach concept until early October, but more likely, we'll see an online debut ahead of the Paris show. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Mercedes-Benz Facebook Paris Motor Show Maybach Mercedes-Benz Coupe Concept Cars Performance 2016 paris motor show mercedes-maybach

Mercedes-Maybach GLS Edition 100 layers on the opulence

The Mercedes-Maybach S-Class Edition 100 was revealed yesterday, but it wasn’t the only new Maybach product to come out. No, in addition to the S-Class, Mercedes took the wraps off the Mercedes-Maybach GLS Edition 100. We didnÂ’t have the details for the SUV version right away, but we have them now. None of those details are all that surprising, though. The GLS Edition 100 is built to celebrate the same Maybach centennial milestone as the S-Class, and its appearance is essentially a copycat of the sedan. The one key difference versus the sedan is the number of cylinders under the hood. Mercedes puts its V12 in the S-Class, while the GLS soldiers on with the V8. Let the tears made of money flow for the lack of the additional four cylinders. At least everything else is largely equivalent. The GLS Edition 100 gets painted in the same Designo Crystal White and Silver Grey Pearl two-tone paint scheme. YouÂ’ll find the “Edition 100” Maybach logo on the D-pillar of the GLS. Plus, the logo makes another appearance on the stunning forged grey wheels. The interior of the GLS Edition 100 is also similar to the S-Class, in that itÂ’s finished with a special leather design that is also two-tone in nature with Crystal White and Silver Grey Pearl hides. Everybody who buys one of these Edition 100 cars gets a unique branded car cover and a special case meant to store keys and the carÂ’s paperwork. Pricing isnÂ’t detailed, but Mercedes says Edition 100 cars will be at dealers at the start of 2022 — orders will be taken in the fourth quarter of this year. Related video:

The story of Maybach, Lorde, her hit song Royals and unintended consequences [UPDATE]

Update: ChoiceStream e-mailed to clarify some errors in our post, so we've updated the text below. ChoiceStream also let us know that "Maybach is not a client of ChoiceStream. ChoiceStream measures advertising audience trends via its Audience Cost Calendar Index, which tracks more than 300 specific audience segments for trends within the advertising buying and selling ecosystem on a monthly basis. Maybach happened to be one of those audience segments, aligned with the luxury vehicle category, which is why ChoiceStream identified the anomaly in the data correlating to the rise in popularity of Lorde's song."
People who read this site might be interested in Maybach because it spent almost all of its last revival in the Intensive Care Unit, and its next Lazarus act is expected to commence this November. But so-called millennials who know nothing of Maybach and have no interest in it beyond the curious have driven up the price of digital advertising for the luxury brand more than two-fold, at the same time as they're providing more lessons for Big Data.
A line in New Zealand singer Lorde's song "Royals" released last summer that goes, "But everybody's like Cristal, Maybach, diamonds on your timepiece," has all kinds of kiddies trying to figure out "WTF is a Maybach?" According to online ad platform ChoiceStream, the spike in searches - even among a demographic "who are totally unqualified" - sent the cost of online advertising targeting potential Maybach buyers up by 233 percent compared to the cost of advertising to all demographics; this even as Google Trends tracked the continued decline of the search term "Maybach." Meanwhile, other luxury automotive brands were paying 148-percent less compared to the price of general advertising in order to reach their target demos.