2004 Maybach 57 on 2040-cars

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Mercedes' $1M S-Class Pullman's could make it the most expensive sedan ever

If insider sources are to be believed, Mercedes-Benz is getting ready to launch the most expensive luxury sedan on the market next year in the form of the S-Class Pullman armored car for $1 million. If it's too flashy for you, then Mercedes is also reviving the Maybach name for an even longer wheelbase variant of the S-Class.
According to company insiders speaking with Bloomberg, the Pullman will be positioned at the ultimate expression of the Mercedes brand and will hark back to the classic S600 Pullman models of the '60s. The driver will sit in a partitioned cabin up front, while wealthy and fortunate passengers will be cosseted in two rows of face-to-face seats in the rear. At a reported 21-feet long, it will be even bigger than a Rolls-Royce Phantom Extended Wheelbase. While the armor probably makes up a few hundred thousand dollars of the price, the cost is still likely going to be significantly more than the old Maybach 62 S at $470,350. Only the one percent of the one percent need apply here.
A slight step down from the Pullman will be the still opulent S-Class Maybach. The reincarnation of the twice-dead brand would ride on an even larger body than the long wheelbase S-Class but still offer four seats. Prices for it are rumored to be double the current S600, which puts it around $300,000 or more. The insider told Bloomberg that the unveiling is planned for November at the LA Auto Show and Guangzhou Motor Show in China.

Maybach celebrates Daimler's 125th with special edition 57 S

Daimler may not be able to sell very many Maybachs, but there's a flip-side to that equation: Rarity. Exclusivity. Qualities which a Maybach has in spades. But if every tycoon and magnate in your elite neighborhood already has one, and you want to stand out a bit (but not too much) from the crowd, you're going to want something even more exclusive. Like the Edition 125!
That exclamation mark - like the concept currently on display in Frankfurt - is part of the name, not added emphasis on our part, and helps underscore the claim which Daimler lays on the origins of the automobile which it now celebrates a century and a quarter later.
The party starts off with the 57 S model, that being the (relatively) shorter-wheelbase sedan with the twin-turbo V12 that's just had its output increased to 630 horsepower. That's power that'd make many a supercar blush, but Maybach didn't stop there: for the special edition, the automaker gave the 57 a new front grille, a set of high-contrast 20-inch alloys and the signature of Wilheml Maybach (he who helped Gottlieb Daimler invent the automobile) embroidered into the glovebox lid.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.