2004 Maybach 57 on 2040-cars

Auto blog

Daimler bringing resurrected Maybach name to 2014 LA and Guangzhou auto shows

According to a report in Reuters, we will get to know the new face of Maybach at this year's Los Angeles Auto Show and Guangzhou Motor Show. The revival of the name has been in the news for a while now, but what hasn't been clear is where it will fit in with other models like the coming Pullman. The Reuters piece says it will be "used to adorn an exclusive version of its S-Class limousine," but the real punch is reading that it is expected to "cost more than double the 165,000-euro ($228,000) asking price of its current flagship, the Mercedes-Benz S600."
The base price of a 2012 Maybach 57, the year the brand died, was $376,300. If Reuters is correct, and depending on how much "more" is added to "double," the price of Maybach just as a trim level and not as a standalone brand could still carry a gaudy premium for what the article calls "soft-touch leather and bespoke materials." True, that listed euro price will be higher than our own S600 - which we don't know the price of yet. But our 2103 S600 cost $160,300, which - again, assuming the double-down price is correct - would have a Maybach buyer staring at a $321,000 bill, or more, before he puts his Conway Stewart pen to work on options.
On the other hand, that still leaves room for a Maybach-branded S-Class to tout its cost difference relative to the Rolls-Royce Phantom, which currently starts at $402,940; if you have a third hand, though, the Bentley Mulsanne is "only" $303,700. We look forward to the LA show to find out exactly how Daimler is going to spice and slice this one up. As for that Pullman, Reuters says it will be a state limousine that has an additional, rear-facing bench in the chauffeured quarters. A camouflaged version of the reported limo - all 21 feet of it - was spotted recently in Germany.

Mercedes teases massive new Maybach coupe

Mercedes-Benz hasn't done a lot with its Maybach brand over the last few years. After killing the slow-selling standalone Maybach line, the badge sat unused, until MB slapped it on a luxed-out S600. But today, Mercedes posted a teaser of a new, two-door Maybach on its social media channels. Immediately given away by the Maybach badge on the C-pillar (and possibly one on the nose), we could be looking at a modern-day Exelero – a successor to Maybach's last coupe, a one-off, 700-horsepower rocket ship that deserved all the Darth Vader's car cliches – capable of extremely high speeds and stunning comfort. Everything from the long hood (better to accommodate some monstrous V12 engine) to the windshield's aggressive rake, to the absurdly long tail, signals a 200-mile-per-hour-plus top speed for this concept. And yes, we're thinking this is a concept. Kick the exposure way up with Photoshop and you can see that the side mirrors are too slim to actually function as normal mirrors – they're almost certainly cameras. Other details? Whatever Mercedes calls its new Maybach, it's going to be huge. According to the caption accompanying the teaser, this car is six meters (19.6 feet) long – that's over three feet longer than an S-Class Coupe and nearly four feet longer than a Bentley Continental GT. Like we said, it's enormous. And that's about all we know. Mercedes dropped this teaser out of the blue, nearly two months before the auto show season kicks off in Paris. It's possible the company could continue to tease out a new Maybach concept until early October, but more likely, we'll see an online debut ahead of the Paris show. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Mercedes-Benz Facebook Paris Motor Show Maybach Mercedes-Benz Coupe Concept Cars Performance 2016 paris motor show mercedes-maybach

Maybach could become Mercedes-Benz sub-brand

When you're arriving in a twin-turbocharged, twelve-cylinder Maybach limo, there's no reason you should ever have to be late. Except, maybe, to make a fashionable entrance. But up at the corporate level, the entire Maybach brand is being slowed down as critical decisions about its future are being undertaken.
Last week, we reported that a decision on what path Maybach would take going forward would be due at the start of next month, but the latest reports indicate that the timeframe has been extended as further options are being considered.
The previous options under consideration were twofold: either relaunch the brand with production outsourced to Aston Martin - which suddenly finds itself with excess production capacity - or shut it down completely. And those are still two very real options. Word has it that Aston has put together four concept cars for the Daimler brass to consider, all based on the next-generation S-Class platform (and thankfully not the old one).