2004 Maybach 57 on 2040-cars

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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes teases massive new Maybach coupe

Mercedes-Benz hasn't done a lot with its Maybach brand over the last few years. After killing the slow-selling standalone Maybach line, the badge sat unused, until MB slapped it on a luxed-out S600. But today, Mercedes posted a teaser of a new, two-door Maybach on its social media channels. Immediately given away by the Maybach badge on the C-pillar (and possibly one on the nose), we could be looking at a modern-day Exelero – a successor to Maybach's last coupe, a one-off, 700-horsepower rocket ship that deserved all the Darth Vader's car cliches – capable of extremely high speeds and stunning comfort. Everything from the long hood (better to accommodate some monstrous V12 engine) to the windshield's aggressive rake, to the absurdly long tail, signals a 200-mile-per-hour-plus top speed for this concept. And yes, we're thinking this is a concept. Kick the exposure way up with Photoshop and you can see that the side mirrors are too slim to actually function as normal mirrors – they're almost certainly cameras. Other details? Whatever Mercedes calls its new Maybach, it's going to be huge. According to the caption accompanying the teaser, this car is six meters (19.6 feet) long – that's over three feet longer than an S-Class Coupe and nearly four feet longer than a Bentley Continental GT. Like we said, it's enormous. And that's about all we know. Mercedes dropped this teaser out of the blue, nearly two months before the auto show season kicks off in Paris. It's possible the company could continue to tease out a new Maybach concept until early October, but more likely, we'll see an online debut ahead of the Paris show. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Mercedes-Benz Facebook Paris Motor Show Maybach Mercedes-Benz Coupe Concept Cars Performance 2016 paris motor show mercedes-maybach

Mercedes-Maybach spied inside and out sporting the huge S-Class screen

A new Mercedes-Benz S-Class is well on its way, and that means a new Mercedes-Maybach is following right behind it. We were introduced to the new Mercedes-Maybach strategy over five years ago. At the end of 2019, Mercedes added to the small collection with the GLS 600, bringing an SUV into the Maybach fold. These spy shots mark our first good look inside and outside the next-gen Mercedes-Maybach sedan. We’ll point out the massive screen first. Photos of this huge slab of screen have largely shown it turned off. Now, we get a solid look at the display all lit up and running MercedesÂ’ next iteration of MBUX. The icons and UX look a whole lot like MercedesÂ’ current infotainment system design, just blown up to a much larger size. Mercedes is surely going to hit us with some new out-there features we didnÂ’t know we wanted and may not even use, but thatÂ’s the way it goes with excessive luxury. The gauge cluster is pretty standard for new Mercedes with a flat digital screen. An “EQ” emblem displayed in the cluster also indicates that Mercedes plans to implement its EQ Boost mild-hybrid tech with the turbocharged engine(s) offered in this new generation. The current car comes in S560 (V8) and S600 (V12) variations. We don't know what MercedesÂ’ powertrain plans are for the time being, but the GLS 600 uses 48-volt technology with its 4.0-liter twin-turbo V8 and makes 550 horsepower and 538 pound-feet of torque. Ideally, the smooth and silky V12 sticks around in the top-shelf S-Class as well. As for the design, itÂ’s exactly what one might expect from a Mercedes-Maybach. The wheelbase is stretched compared to the regular S-Class weÂ’ve spied before, and it has the signature slatted grille. Pop-out door handles appear to be carried over from the new S-Class, too. We expect the new S-Class isnÂ’t far from a reveal. ThereÂ’s a chance it still breaks cover this year, even as most automakers face delays from the coronavirus. Once itÂ’s out, the Mercedes-Maybach is likely to follow soon after. Related video: