2004 Maybach 57 on 2040-cars

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Mercedes-Benz killing Maybach in 2013, replacing with S600 Pullman

According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.
The unsurprising news comes after the brand was resurrected in 2002, but failed to meet sales expectations with its two core models, the Maybach 57 and 62. Further solidifying its fate, a deal with Aston Martin to aid in the development of future Maybachs fell through earlier this year.
According to the AutoWeek insider, the plan is to continue to sell both Maybach models through the end of 2013, after which the fifth-generation S-Class will go on sale. When that happens, three new variants of the S-Class will be available, including an all-new, range-topping S600 that brings back the Pullman moniker and may be better suited to competing with the likes of Bentley and Rolls-Royce.

Maybach name to be resurrected for long-wheelbase S-Class

Maybach was an audacious idea - a Mercedes-Benz that could truly do battle against Rolls-Royce - that ended up being a catastrophe, thanks to lackluster sales. After a 10-year stretch that was punctuated by nothing more exciting than the stillborn Exelero and Jay-Z and Kanye West attacking one with a blowtorch, we thought Mercedes was done with the resurrected brand.
Instead, rumors crept out back in October that Mercedes would once again revive Maybach for its top-of-the-line, long-wheelbase S-Class. Now, it looks like the next Maybach will arrive by the end of 2014, according to a report from AutoWeek. Situated above the current top-of-the-line S-Class, the S600, AW reports that it will do battle with the likes of the Bentley Mulsanne, Rolls-Royce Ghost and Land Rover Range Rover Autobiography Black LWB and will be priced at $250,000 to $300,000.
We reached out to Mercedes about this, and while there was no official comment, there also wasn't anything resembling a denial. That, along with the aforementioned past reports, makes it seem fairly likely that we could be seeing the Maybach badge back on the road before too long. To us, though, the return of Maybach seems like a rather poor choice. Considering the brand's limited success and Mercedes' long history of limos (Pullman or Grosser anyone?), we can't say we'd agree with this call.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.