2004 Maybach 57 on 2040-cars

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Maybach Cruiserio Coupe bites the dust as Xenatec declares bankruptcy

You just can't catch a break in this world if your name is Maybach. The superlux Daimler division has had trouble selling enough vehicles to seriously challenge the likes of Bentley and Rolls-Royce - divisions of arch-rivals Volkswagen and BMW, respectively. It can't seem to broker a viable deal with Aston Martin to produce a new range. Even that one-off Exelero wasn't paid for in full after being purchased by a certain hip-hop artist. Now the last ambitious project by the double-M marque appears to have floundered, too.
As you may recall, a German coachbuilder called Xenatec recently launched an initiative, with Maybach's blessing, to produce a series of hyper-exclusive million-dollar Maybach coupes. The idea stemmed from Xenatec's existing business producing armored luxury cars for those with the means. Unfortunately, the program doesn't seem to have attracted enough buyers to make it viable, and the associated costs have reportedly now bankrupted the company.
All-in-all, eight or so Maybach Cruiserio Coupes are reported to have been sold, with another three in various states of build seeking buyers. We're not sure who would complete them even if they were sold, however, as the bulk of Xenatec's workforce has apparently either quit or been laid off.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

New Mercedes E-Class nearly exposed, may be Maybach

The all-new Mercedes-Benz E-Class is marching closer and closer to production, with a new round of spy photos giving us our best look yet at the S-Class-inspired looks of the German brand's executive luxury car. There really is very little camouflage this time around – what's there looks more like the kind of plastic wrapping you'd see on a freshly imported vehicle at the port. In front, we can see the new E will wear similar LED accents to the S- and C-Class. The E-Class' big and little brothers also inspired the tail of the new model, where we can see slightly disguised, vertically oriented LED taillights. Prominent, enclosed exhausts are very similar to what we saw in our spy shots of the Mercedes-Maybach E-Class. Aside from the exhausts, this particular car also wears the same blingy wheels as the range-topping tester we spied last August. The thick-rimmed, multi-spoke design isn't the only giveaway to this car's luxurious intentions, though. Our last Maybach sighting showed a car completely covered in camo, making it difficult to tell just how large the rear doors are relative to the car we're seeing today. Instead of the doors, though, we suggest you look at the windows. Like the August spy photos, this prototype features tinted rear glass, which could perhaps indicate that we're looking at yet another example the second Mercedes-Maybach model. So is this yet another Maybach E-Class? We're leaning towards yes. The size of the back doors – and the rear quarter window, in particular – is close enough to what we saw last month, and the presence of tinted glass, the same exhausts, and the same wheels can't be discounted either.