2004 Maybach 57 on 2040-cars

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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Maybach celebrates Daimler's 125th with special edition 57 S

Daimler may not be able to sell very many Maybachs, but there's a flip-side to that equation: Rarity. Exclusivity. Qualities which a Maybach has in spades. But if every tycoon and magnate in your elite neighborhood already has one, and you want to stand out a bit (but not too much) from the crowd, you're going to want something even more exclusive. Like the Edition 125!
That exclamation mark - like the concept currently on display in Frankfurt - is part of the name, not added emphasis on our part, and helps underscore the claim which Daimler lays on the origins of the automobile which it now celebrates a century and a quarter later.
The party starts off with the 57 S model, that being the (relatively) shorter-wheelbase sedan with the twin-turbo V12 that's just had its output increased to 630 horsepower. That's power that'd make many a supercar blush, but Maybach didn't stop there: for the special edition, the automaker gave the 57 a new front grille, a set of high-contrast 20-inch alloys and the signature of Wilheml Maybach (he who helped Gottlieb Daimler invent the automobile) embroidered into the glovebox lid.

Vision Mercedes-Maybach 6 Cabriolet is last year's concept with a soft top

Last year, Mercedes brought an absurd, excessive two-seat coupe to Pebble Beach called the Vision Mercedes-Maybach 6. We say absurd and excessive because it was a roughly 19-foot long coupe for just two people. It also packed a 750-horsepower electric powertrain. This year, Mercedes brought pretty much the same car, but now with a soft top and the suffix "Cabriolet." Because the Vision Mercedes-Maybach 6 Cabriolet is basically the same car as the coupe, it's also dripping with unashamed excess. It's still 19 feet long, it still carries only two people, and it still has 750 horsepower from electric motors. Mercedes claims that power will propel the car to 60 mph in under 4 seconds. Also like the coupe, it has a range of 200 miles on a charge, and with the right charger, can supposedly regain about 60 miles in 5 minutes. There are changes to the car, though. For one, it's painted a different color. Instead of the vibrant red of the coupe, the roadster is a navy blue that Mercedes says helps evoke the feeling of a yacht — more so than the size already did. It also has new wheels with a more conventional multi-spoke look. They're also have rose gold-painted accents. The change to a convertible body style alters the appearance of the Mercedes-Maybach 6 more than you'd expect, too. Now that a significant portion of the vehicle is finished in a contrasting color, the car looks a bit shorter, in a good way. It doesn't look cumbersome. The lack of a fastback also helps keep the tail from looking like it's sagging, as it does on the coupe. The interior of the Vision Mercedes-Maybach 6 Cabriolet is mostly the same as the coupe, too. It features the same white leather seats that blend into the doors and dashboard. It also has the wild wraparound display and clear center tunnel with light tubes that show the flow of electricity to the motors. Metal highlights are finished in rose gold hue, as is the stitching. The differences include more prominent shapes that imply air vents, as well as a wood floor with aluminum strips to complete the yacht feeling. Also, the buttons that dot the seats have Mercedes logos on them, and they're backlit. We also get a peak under the hood of the Mercedes-Maybach 6 Cabriolet. It opens up like pre-war cars with two panels connected by a center hinge. Because it uses compact electric motors and underfloor batteries, there's storage space under the hood.