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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

2023 Maserati MC20 Road Test: Distinctly Maserati, and better for it

It’s not the quickest to 60 or the flashiest of the bunch, but the Maserati MC20 is a brilliant mid-engine supercar. It also seemingly appeared overnight. One day, Maserati was making subpar luxury sedans, and the next itÂ’s producing a carbon-tubbed supercar with a bespoke engine and looks thatÂ’ll have you going, what the hell is that? But in a good way. Seriously, if an award existed for “most improved” in the automotive industry, Maserati deserves to take home the prize this year. From the MC20 to the hot-selling Grecale, this isnÂ’t the Maserati weÂ’ve known and chided for the better part of this century. ItÂ’s all the more impressive that Maserati is finally catching its stride at the same time Ferrari engines are falling away from its lineup, particularly because the presence of those Maranello-designed engines was the biggest draw to driving home a car with the trident in its grille. Forget about Ferrari, though, because the Maserati MC20 is a great supercar because itÂ’s a Maserati. Let your butt fall into the reasonably-bolstered (but not too crazy) all-Alcantara seat, swivel your legs in over top of the exposed carbon sill, and breathe a deep breath of relaxation. Sure, it takes a tiny bit of contorting to get in, but the cabin is downright plush for being an honest-to-goodness supercar. Give the butterfly door a firm yank downward into place, but make sure to admire the perforated and patterned Alcantara as you do, because itÂ’s just one of many hints at the MC20Â’s quiet luxury. ItÂ’s refreshing to take in the interiorÂ’s surroundings, because while storage may be at a premium, most of the controls and trimmings are easily describable as normal or even ergonomic. The steering wheel buttons look lifted straight off an Alfa and are instantly natural to operate. Your phone will find a perfect resting place in the very secure and well-integrated wireless phone charger in the carÂ’s central tunnel. The wheel-mounted drive mode selector is a chip off AlfaÂ’s “DNA” mode selector, but itÂ’s in the perfect spot to effortlessly change the carÂ’s character in an instant. Even the armrests on both the center console and doors are well-judged to keep you relaxed and well-supported no matter how long the drive. Add to all this the Uconnect 5 infotainment system that is dirt-easy to operate, including with wireless Apple CarPlay/Android Auto, and youÂ’re left with a supercar that doesnÂ’t make being in it or driving it a chore.

New Maserati Ghibli, Levante F Tributo special editions honor a legend

Maserati is harkening back to its racing heritage with two special edition models: the Ghibli F Tributo and Levante F Tributo. Maserati had its Formula One debut in 1954 in the legendary 250F driven by Juan Manuel Fangio. Maserati says the F Tributo honors Fangio, who was a five-time World Champion, the first F1 driver to achieve that feat. Fangio originally drove for Maserati in 1952-54. He returned to Maserati in 1957 and won his career-defining fifth World Championship in a Maserati 250F. The special edition cars are available in two colors: Azzurro Tributo (bright blue) and Rosso Tributo (bright red). Bright blue represents Maserati's home city of Modena, while bright red is the traditional racing color of Italy. The cars' yellow brake calipers and wheel accents are a reference to the red-and-yellow livery of Fangio's Maserati 250F. Red and yellow also are used inside, where buyers can choose either as the contrast stitching for the black "Pieno Fiore" leather. Outside, 21-inch black wheels, black badges, and a body-color trident logo complete the look. The Maserati Ghibli and Levante F Tributo were unveiled at Auto Shanghai. Maserati will offer the two Fangio specials in the U.S. market, and a total of 345 will be produced worldwide. The Ghibli F Tributo is based on the S GranSport ($88,035) or the Q4 GranSport ($90,535), both of which feature a 424-hp turbocharged V6. The Levante F Tributo also is based on the S GranSport trim level ($95,385) with the same engine. Pricing of the F Tributo will be available closer to the North American on-sale date of June 2021. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.