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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.

Maserati confirms Ghibli hybrid, second SUV

Maserati is sitting out the 2020 Geneva auto show, but that doesn't mean it has nothing to announce. It's working on overhauling its range with new models, including a second SUV, and electrified technology. The Italian company confirmed earlier rumors claiming it will introduce a hybrid version of the Ghibli, its entry-level sedan, in 2020. There's no word yet on when the car will make its debut, though previous reports tentatively point to an unveiling at the biennial Beijing auto show. Work on what Maserati refers to as its super-sports car continues, and the model (pictured as a test mule) will spawn a battery-electric variant that will sound as awesome as it will look. It's scheduled to make its public debut at a standalone event penciled in for May of 2020. An ˆ800-million (about $870-million) investment will allow Maserati to build a second SUV, which hasn't been unveiled yet, in its Cassino, Italy, factory. The last product plan published by the brand positioned the yet-unnamed model below the Levante. The first pre-production cars will roll off a new production line by 2021, meaning we're likely to see it in the metal in the coming year. It might not arrive in American showrooms until the 2022 model year, however. When it does, Maserati predicts the model will play a leading role in its turnaround. Finally, an additional ˆ800 million investment will help prepare the historic Mirafiori, Italy, factory to build the next-generation GranCabrio and GranTurismo. They'll take Maserati into the electric car segment for the first time.  These sizeable investment will ensure every upcoming addition to the Maserati range will be developed and built in Italy. The announcement still leaves plenty of questions, but it points to a line-up that will look completely different in 2024 than it does in 2020, and that's good news for fans of horsepower with an Italian flair.