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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

2024 Maserati GranTurismo revealed, twin-turbo V6 or 750-hp EV: 'We're going to let buyers decide'

Maserati is in the midst of a renaissance; it's branching out into new segments with cars like the MC20 and the Grecale. While it's counting on these models to widen its target audience, it's not forgetting about its existing customers and the cars that brought them to the brand. The new, second-generation GranTurismo is a blank-sheet redesign that's evolutionary where it counts and revolutionary where it needs to be. First, the elephant in the room: this is a big, luxurious coupe launched in an era when big, luxurious coupes are disappearing at an alarming rate. What's the point? Min Byung Yoon, Maserati's lead exterior designer, explained the grand tourer (a fast, upscale car designed to quickly and effortlessly drive across a country) is one of the pillars that the company's image is built on, and keeping this tradition alive is important. Customers care more about image and usability than tradition, however, so the new GranTurismo receives several important updates. Maserati will offer the GranTurismo in three different flavors: Modena, Trofeo and Folgore. The first two use a version of the excellent 3.0-liter, twin-turbocharged V6 inaugurated by the MC20 and also found in the Grecale. Known as the Nettuno engine internally, it develops 490 horsepower and 443 pound-feet of torque in the Modena, figures that increase to 550 and 479, respectively, in the Trofeo. It's bolted to an eight-speed automatic transmission in both applications, and it spins the four wheels — the original GranTurismo was rear-wheel-drive. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Andrea Baccino, the chief engineer for the Italian firm's electric powertrains, told me that making all-wheel drive standard across the range is a way to expand the GranTurismo's usability. It's now a viable year-round driver, even if you live somewhere in rural Vermont. The system is rear-biased but variable: it can send up to 100% of the engine's torque to the rear wheels or split it 50/50 between the front and rear axles. The V6 is front-mid-mounted to achieve a 52/48 front-rear weight distribution, and the GranTurismo weighs around 3,957 pounds, which is surprisingly low considering it's not exactly nimble: it measures about 195 inches long, 77 inches wide and 53 inches tall. Hitting 62 mph from a stop takes 3.9 seconds in the Modena and 3.5 seconds in the Trofeo, and top speed checks in at 187 mph and 198 mph, respectively.