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Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

Maserati MC20 Icona and Leggenda special editions channel the MC12

Maserati is celebrating 20 years since the introduction of its legendary MC12 launched and took to the circuit with a couple of special edition MC20 supercars. Named the MC20 Icona and MC20 Leggenda, each takes after a specific look originally applied to MC12s. The MC20 Icona uses the MC12 Stradale’s best-known look with the white and blue two-tone on the exterior. Maserati says it consists of Bianco Audace Matte and Blu Stradale on this MC20. YouÂ’ll also notice the Maserati Fuoriserie logo in Bianco Audace on the side of the car and the Italian flag just behind the front wheels, reminiscent of where it sits on the MC12. Maserati matched the wheel finish of the MC12 with a silver look on the MC20, and the blue-painted calipers really pop behind said wheels. As for the interior, Maserati equips both cars with the optional lightweight four-way racing seats. The Icona specifically enjoys a black and blue two-tone interior colorway with “Icona” embroidered onto the headrests. As for the Leggenda (directly above), this MC20 takes after the Vitaphone Racing teamÂ’s livery for its MC12 GT1 race car. ItÂ’s finished in Nero Essenza and Digital Mint Matte. Interestingly, Maserati throws a splash of yellow at the Leggenda with yellow trident logos on the doors, grille and C-pillars. The trident wheels are then done in Nero Lucido with Digital Mint accents, and the calipers are painted in black to complete the package. Inside, you get a black and silver two-tone interior with “Leggenda” embroidered on the headrests. Maserati is only making 20 of each special edition model, called out by “UNA DI 20” on a badge in the engine bay. All of them are specÂ’d with a number of options such as the carbon fiber interior package, electronic limited-slip differential, nose lift, carbon fiber engine cover, Sonus Faber sound system, blind-spot monitoring and premium carpets. Related video:

Maserati readies Modena plant for Alfieri, shelves GranTurismo soon

It is highly likely that the Maserati GranTurismo will soon go the way of the Biturbo. An Australian Maserati executive was quoted as saying that GranTurismo production will end by the end of this year, and Maserati itself has announced that the Modena plant making the GranTurismo will face production line upgrades to prepare for a new model. Glen Sealey, general manager of Maserati's Australia and New Zealand operations, told Carsales that GranTurismo production will cease by the end of 2019, and that dealer stock Down Under will last until mid-2020. The GranTurismo will reportedly be succeeded by the all-new Alfieri coupe, based on a space-frame chassis that will also see a convertible variant added to the lineup. Earlier reports have included the mention of a full-electric Alfieri version produced with Ferrari know-how. Maserati's own statement says that upgrading and renewal of the Modena production lines will begin in the autumn of 2019, meaning that the GranTurismo should remain in production for less than nine months. Maserati also mentioned "a totally new model, a characteristically Maserati sports car" entering pre-series production during the first half of 2020, but according to other reports, it could take until 2022 for the Alfieri to reach customers. If that's true, there'd be quite a gap in the Maserati portfolio. The GranTurismo was launched at the 2007 Geneva Motor Show, though updates have strived to prolong its shelf life. Recent GranTurismo sales in the United States have been modest: after a little more than 2,000 units sold in 2016, sales halved for 2017. Maserati has stated earlier that it wants to reach 100,000 global sales by 2022, with a 15-percent profit margin. Image Credit: Maserati Plants/Manufacturing Rumormill Maserati maserati alfieri