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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Swedish toymaker offers a wooden Maserati collection

In some ways, Maserati had it easier in the 1980s. We don't necessarily mean in a financial sense, or that the cars were especially reliable, but it has to be said both the Biturbo and the third generation Quattroporte are both simple, three-box shapes that are easy to re-create from blocks of solid wood. The Swedish toy company Playsam offers the Alfieri concept, the Levante SUV and open-wheel Maserati race cars in wooden toy car form, and the production portfolio is planned to be enlarged later. Maserati has plenty of classic designs for Playsam to re-create, but our tip is to look into the Biturbo style cars if they want to take a break from all those swoopy shapes you can see in the slideshow above. Maybe they could even offer the Chrysler TC by Maserati with a detachable hardtop: Those round opera windows must be really easy to drill in place. Browsing the online store, the prices for the Playsam's Maserati products are far higher than the toymaker's conventional $70 wooden toy car range, at over $370 apiece. But like the real counterparts, they should not just sit untouched: We would rather see them being used. Related Video:

2019 Maserati Levante Trofeo / GTS First Drive Review | Yes, you want the Ferrari V8

CARMEL-BY-THE-SEA, Calif. — The wine glasses are rapidly draining. It's getting late, and Maserati design chief Klaus Busse appears to be fighting a cold. Yet he can't resist sketching something on a menu to illustrate his point. The A6GCS quickly takes shape. One of the most celebrated Maseratis ever, Busse uses this beacon to reconcile the Italian marque's transition to crossovers. It's how he explains and rationalizes the Levante, a stylish SUV aimed directly at the Porsche Cayenne, BMW X6 and Mercedes GLE Coupe. The A6GCS, a rare, Pininfarina-built sports car, lives on in today's Maseratis, he argues. This includes the Levante, a handsome crossover aimed at suburban cruisers bored with the notion of German luxury. Can a brand with rich sporting heritage reconcile with evolving market trends? It must, even if the connection to a mythical 1950s racer is a bit tenuous. But a pair of Ferrari-powered V8 twins, the Levante GTS and Levante Trofeo, make that progression easier. Prodigious outputs of 550 and 590 horsepower help. They are the top-shelf Levantes. You buy them when the powerful twin-turbo V6 Levante and Levante S simply won't do. You're talking six-figure prices, decadent interiors and more than a bit of bling. Well-heeled professionals drive the Levante, which starts at $75,980 and packs 345 hp, or pony up $11,000 for the Levante S and its 424 horses. The V8 starts at $119,980 for the GTS, and the Trofeo comes in at a lofty $169,980. These buyers haven't just made it, they're likely set for life. "We're not in the boy racer clientele," Busse says. "There's a certain level of accomplishment that you feel in driving a Maserati." That's probably true. But should the Trofeo be associated with generational wealth? I'm pondering this as I pull a hard right, kick up some dirt and pull onto the Pacific Coast Highway. The ocean laps to my left as the eight cylinders unlimber and I find myself reaching 60 miles per hour with little effort. The quoted time is 3.7 seconds, which feels dead on. I cue up Corsa, the sportiest of the Levante's drive modes, one that's only available on the Trofeo. The road is winding. I fall into a rhythm as I make my way up the coast toward Big Sur. The car's selling point is the engine, but the Skyhook suspension with electronically controlled damping keeps this 4,784-pound SUV reasonably tied down and poised. The cabin is quiet, as expected for the segment, allowing for easy conversation.