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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Incredible French barn finds could fetch over $18M [w/video]

We all dream about taking a drive and discovering the mythical barn find of a vintage Shelby Cobra or Porsche Speedster hidden way under a sheet, totally forgotten. An upcoming auction from Artcurial in France on February 6 proves that these treasure troves still really do exist, and this might be one of the ultimate barn finds ever. Decaying away on a French estate, there was a collection of about 100 dirt-covered cars that had been undisturbed for decades, according to The Telegraph. They included all of the great European marques, like Bugatti, Porsche, Maserati, Ferrari and many more. Most of the vehicles were underneath a shed but generally exposed to the elements; however, two very special sports cars were hidden away in a garage (pictured above). In there was a 1961 Ferrari 250 GT SWB California Spider with covered headlights. It was one of just 37 made and thought to be lost. Beside the Ferrari was a 1956 Maserati A6G Gran Sport Frua. The collection belonged to Roger Baillon, a French transport magnate, according to Artcurial. He amassed this wonderful collection, but when his business fell on hard times in the '70s, Baillon sold part of the group off. These were the ones he kept, but they eventually went forgotten. Artcurial thinks that only 60 of the cars are actually in salable condition, and they cross the block during the Retromobile Salon in February. The auctioneers believe the Ferrari could sell for as much as 12 million euros (14.74 million) and the Maserati for 1.2 million euros ($1.5 million). Check out the gallery to glimpse the breadth of classics in this collection. Be sure to scroll down for a must-watch, gut-wrenching, patina-laden video showing off the collection and for Artcurial's press release about the sale. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ??PRESS RELEASE 05.12.2014 BREAKING NEWS: ARTCURIAL DISCOVERS A FORGOTTEN TREASURE IN FRANCE - SALE FRIDAY 6 FEBRUARY 2015 - ?1961 Ferrari 250 GT SWB California Spider • Chassis 2935 • Ex Alain Delon • Baillon Collection Estimate : 9 500 000 – 12 000 000 ˆ 1956 Maserati A6G Gran Sport Frua • Chassis 2140 • Baillon Collection Estimate : 800 0000 – 1 200 000 ˆ Paris – The Collectors' Car Department at Artcurial has discovered 60 collectors' automobiles, all major marques dating from the early days of the motor car through to the 1970s.

Driving the GMC Hummer EV and Mercedes-Benz EQS, EQE, EQS SUV | Autoblog Podcast #750

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. This week, they talk about driving Mercedes' fleet of EQ electric vehicles, including the EQE Sedan, the AMG EQS Sedan and the EQS SUV. They also talk about piloting the Acura NSX Type S. Next, they discuss the reveal of the 2024 Maserati GranTurismo, including the all-electric Folgore trim, as well as the Ferrari SP51 roadster. Finally, they talk about some of the best (including some unusual) car features for kids. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #750 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Hummer EV Edition 1 2023 Mercedes-Benz EQE Sedan 2022 Mercedes-AMG EQS 2023 Mercedes-Benz EQS SUV 2022 Acura NSX Type S 2024 Maserati GranTurismo revealed, twin-turbo V6 or 750-hp EV Ferrari SP51 is a V12 roadster with gorgeous paint based on the 812 GTS Spider Best car features for kids and family life Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: