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Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati Alfieri Concept lands on US shores ahead of 2016 production model

America, meet the next sports car from Maserati. This is the Alfieri Concept, and it made the trip from Europe to make its US debut during the 2014 Monterey Car Week.
The two-door originally made its debut at the 2014 Geneva Motor Show, and has since made an ear-pleasing visit to the UK before it arrived at today's Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.
For those that need a refresher, the Alfieri is a 2+2 that will, when it arrives in 2016, be available with a 410-, 450- or 520-horsepower V6, with the latter two power levels coming with an all-wheel-drive system. The Alfieri Coupe will be joined by a convertible in 2017.

2017 Maserati Model Year Preview and Updates

From a storied past, to an almost-forgotten nameplate and to what it offers today – in the guise of two four door sedans, a coupe or convertible GT and its first-ever SUV – Maserati has, over the last several years, quietly exploded into the ranks of desirable brands. And with the introduction of the all-new Levante SUV (pictured above), the Italian marque once again confounds the skeptics. MASERATI LEVANTE: The Levante, Maserati's first-ever SUV, arrives in the US marketplace at exactly the right time, as interest in all-road capability has never been higher, and high-end offerings have never been more numerous. Supplying what Maserati describes as best-in-class on-road handling in 'sport' mode and leading off-road comfort, propulsion is supplied by your choice of two V6 powertrains: a 3.0-liter twin-turbo V6 with 345 horsepower in the Levante, and the same basic V6 with 424 horsepower in the Levante S. GHIBLI: Maserati's most accessible model, with a base price of just over $70K, is unchanged for 2017. GRAN TURISMO COUPE/CABRIOLET: Maserati's 2+2 coupe and convertible are unchanged for 2017. QUATTROPORTE: Maserati's luxury four-door receives an exterior nip here and tuck there, along with updated infotainment inside. Available in both GranLusso and GranSport, you can enjoy sport-oriented luxury or luxury-oriented sport. And unlike its siblings, which offer either V6 powertrains or V8 powertrains, the Quattroporte allows the buyer to select one from each column.