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Maserati readies Modena plant for Alfieri, shelves GranTurismo soon

It is highly likely that the Maserati GranTurismo will soon go the way of the Biturbo. An Australian Maserati executive was quoted as saying that GranTurismo production will end by the end of this year, and Maserati itself has announced that the Modena plant making the GranTurismo will face production line upgrades to prepare for a new model. Glen Sealey, general manager of Maserati's Australia and New Zealand operations, told Carsales that GranTurismo production will cease by the end of 2019, and that dealer stock Down Under will last until mid-2020. The GranTurismo will reportedly be succeeded by the all-new Alfieri coupe, based on a space-frame chassis that will also see a convertible variant added to the lineup. Earlier reports have included the mention of a full-electric Alfieri version produced with Ferrari know-how. Maserati's own statement says that upgrading and renewal of the Modena production lines will begin in the autumn of 2019, meaning that the GranTurismo should remain in production for less than nine months. Maserati also mentioned "a totally new model, a characteristically Maserati sports car" entering pre-series production during the first half of 2020, but according to other reports, it could take until 2022 for the Alfieri to reach customers. If that's true, there'd be quite a gap in the Maserati portfolio. The GranTurismo was launched at the 2007 Geneva Motor Show, though updates have strived to prolong its shelf life. Recent GranTurismo sales in the United States have been modest: after a little more than 2,000 units sold in 2016, sales halved for 2017. Maserati has stated earlier that it wants to reach 100,000 global sales by 2022, with a 15-percent profit margin. Image Credit: Maserati Plants/Manufacturing Rumormill Maserati maserati alfieri

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati confirms Ghibli hybrid, second SUV

Maserati is sitting out the 2020 Geneva auto show, but that doesn't mean it has nothing to announce. It's working on overhauling its range with new models, including a second SUV, and electrified technology. The Italian company confirmed earlier rumors claiming it will introduce a hybrid version of the Ghibli, its entry-level sedan, in 2020. There's no word yet on when the car will make its debut, though previous reports tentatively point to an unveiling at the biennial Beijing auto show. Work on what Maserati refers to as its super-sports car continues, and the model (pictured as a test mule) will spawn a battery-electric variant that will sound as awesome as it will look. It's scheduled to make its public debut at a standalone event penciled in for May of 2020. An ˆ800-million (about $870-million) investment will allow Maserati to build a second SUV, which hasn't been unveiled yet, in its Cassino, Italy, factory. The last product plan published by the brand positioned the yet-unnamed model below the Levante. The first pre-production cars will roll off a new production line by 2021, meaning we're likely to see it in the metal in the coming year. It might not arrive in American showrooms until the 2022 model year, however. When it does, Maserati predicts the model will play a leading role in its turnaround. Finally, an additional ˆ800 million investment will help prepare the historic Mirafiori, Italy, factory to build the next-generation GranCabrio and GranTurismo. They'll take Maserati into the electric car segment for the first time.  These sizeable investment will ensure every upcoming addition to the Maserati range will be developed and built in Italy. The announcement still leaves plenty of questions, but it points to a line-up that will look completely different in 2024 than it does in 2020, and that's good news for fans of horsepower with an Italian flair.