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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati expands Quattroporte cable recall to 1,000 units

It was nearly two years ago that Maserati issued a recall for a number of Quattroporte sedans. At the time, the recall only affected 63 units in the United States. But now the Italian automaker has broadened that campaign to include nearly 1,000 examples across the country. The issue in question is related to the battery positive cable for the alternator and starter motor, the insulating cap of which may not have been installed correctly. The cable may not have been secured properly in the engine bay, too. According to the statement below from the National Highway Traffic Safety Administration, the problem could increase the likelihood of the cable shorting out, causing the wiring harness to overheat and potentially start a fire, or the engine to stall and potentially cause the vehicle to crash. The expanded recall still only affects certain examples of the 2014 Maserati Quattroporte GTS with the V8 engine – namely those manufactured between October 1 and December 31, 2013. That now includes an estimated 984 vehicles in the United States, the owners of which can expect to hear from their local dealer to have the cable inspected and, if necessary, replaced. Related Video: RECALL Subject : Starter Motor Cable may Short to Ground Report Receipt Date: OCT 21, 2015 NHTSA Campaign Number: 15V686000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 984 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2014 Quattroporte GTS V8 vehicles manufactured October 1, 2013, to December 31, 2013. In the affected vehicles, the battery positive cable for the alternator and starter motor may not have its insulating cap installed properly at the starter motor. Additionally, the cable may not be adequately secured in the engine bay. These factors may result in the cable shorting to ground. CONSEQUENCE: If the battery positive cable shorts to ground, the wiring harness may overheat, resulting in a fire. The car also may stall, increasing the risk of a crash. REMEDY: Maserati will notify owners, and dealers will inspect the vehicle to verify that the starter motor cable has a properly installed protective cap and that the cable is adequately secured. If not, the starter motor cable assembly will be replaced. These repairs will be performed free of charge. The recall is expected to begin November 11, 2015. Owners may contact Maserati customer service at 1-201-816-2600.

Maserati CEO says new Alfieri will finally make Geneva in 2020

Maserati's long-delayed Alfieri will be shown at Geneva a year from now, says company CEO Harald Wester. The Alfieri will be the model to replace the GranTurismo coupe, the production of which is expected to end later this year as Maserati's Modena plant is overhauled and retooled for the new car. Autocar reports that Wester placed the Alfieri's reveal for Geneva 2020, but that series production will not begin until 2021-2022. Earlier reports had timed the Alfieri pre-production to begin in early 2020, in time for Geneva. The Maserati lineup will be significantly updated in the near future, and will feature extensive electrification, from mild hybrids to fully electric vehicles. "Any product we touch or make will have significant electrification," Wester told Autocar. "The main launches for new products are in 2021-22, and by the end of 2022 we will have a completely new range. For each and every lineup, we will have a full battery electric version. Not only that but at least one." Future models will also include updated versions of Ghibli, Quattroporte and Levante. The Alfieri was originally shown as a concept in 2014, but the delays have forced the 2008-introduced GranTurismo to soldier on. When the Alfieri finally comes, however, it will do so as a PHEV, a mild hybrid and a full electric version. Maserati is also adamant it will build electrified sports cars profitably. "Maserati is one of the few brands who can sell cars at the cost and reality of the technology and still make money," said Wester. Related Video: