2012 Audi R8 5.2 V10 Quattro R-tronic Spyder Black/black Carbon Fiber *1 Owner* on 2040-cars

Auto blog

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Reid Bigland appointed CEO of Alfa Romeo, Maserati

There's been a big shakeup in Fiat Chrysler's leadership team, as head of US sales and FCA Canada CEO Reid Bigland will replace Harald Wester as the chief exec for Alfa Romeo and Maserati. Wester will retain his position as chief technical officer of FCA. Both men will hang onto their positions on FCA's Group Executive Council. The move is an interesting one considering the widely publicized issues at both Alfa and Maserati. Alfa Romeo's problems are almost too many to list. The brand has promised a full-scale return to the US market for more than a decade, but faced repeated delays. Its latest volume model, the Giulia, is being savaged by reviewers over quality issues, and the company has frequently pushed its upcoming CUV back. If that were the only problem, it'd be annoying, but according to Automotive News, Alfa's relaunch is also considerably over budget. Maserati is an entirely different can of worms. Alongside Alfa, it's been stung by a slow Chinese market. Profits are down, according to Automotive News, and it's been widely rumored that the company will delay its next sports car, the Alfieri, until 2018 – it was previously promised for this year. Meanwhile, two of its three other models, the Quattroporte and GranTurismo, are dangerously long in the tooth, and the Levante is still months away from US sales. Can Bigland sort these issues out? Maybe. As Sergio Marchionne said in his official statement, "[Bigland] has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time."

Recharge Wrap-up: DIY Tesla charging arm, Tesla vs. Maserati smackdown

A Tesla Model S owner built his own version of an automatic charging arm. Assumingly inspired by the creepy, snake-like prototype Tesla previewed a while back, Deepak Mital's autonomous robot – which he calls the Evtron – finds the plug on his Model S and connects the cable to begin charging. Mital says he plans to open source his design once he's finished. It may not be as "sensual" as Tesla's prototype, but people are less likely to flee it in terror. See the Evtron in action in the video above, and read more at Electrek. A Maserati dealership has taken down a comparison between the Ghibli and the Tesla Model S after a thrashing from the EV community. First of all, the Tesla corner pointed out that the listed price of the Model S 60 at $89,320 is misleading, as the current model starts at $66,000 (a loaded 2015 could be optioned up to the price stated by Maserati, but to call that a fair comparison to the $69,800 Ghibli is highly debatable). Other, older Tesla specs also angered the EV supporters. After a Reddit post and a subsequent backlash toward Maserati of Kirkland, the dealership removed the comparison from its website. Read more at Electrek. A new report predicts that the EV charging system market will generate $8.02 billion by 2022. The report from Allied Market Research, titled "World Electric Vehicle Charging System Market," says that the market will see a CAGR of 30.7 percent from 2016 to 2022. In terms of region, Europe will dominate the market, and home charging systems will outpace public chargers. Forces like unstable fuel prices and government programs to reduce carbon emissions will spur EV sales, which, in turn, will boost the market for charging systems. Read more in the press release below. Electric Vehicle Charging System Market is Estimated to Generate $8.02 Billion by 2022 A new report by Allied Market Research titled, "World Electric Vehicle Charging System Market", forecasts that the world electric vehicle charging system market would generate revenue of $8.02 billion by 2022, registering a CAGR of 30.7% during the forecast period, 2016-2022. In 2015, Europe was the highest revenue-generating region owing to the increasing penetration of home and commercial charging systems in countries such as the Netherland, Denmark, UK and France.