2010 Electric Roadster Concept Project Car "electrum Spyder" Only One Made on 2040-cars

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The Ferrari Enzo's designer isn't worried about the future of supercars

Ken Okuyama is a talented designer with a prestigious portfolio. He spent 12 years at the famed Italian design house Pininfarina after a stint with GM's Advanced Design Studio, where he worked on the C5 Corvette. He also styled the Boxster and 996-generation 911 at Porsche. His first Ferrari design was the Rossa concept car, though his most famous creation is the Enzo. Now Okuyama runs a design studio that not only is responsible for the new Kode57 supercar that debuted in Monterey this past weekend, but also eye glasses, civic planning, and even Japanese bullet trains. We caught up with Okuyama at the Concorso Italiano car show, plopped down on a couple of plush leather chairs right in front of his brand new Kode57, and chatted about what the future holds for car design. Alex Kierstein: Lately there's been a lot of talk about autonomy and future mobility. What sort of challenges and opportunities do you think this autonomous future is going to provide for you as a car designer? Ken Okuyama: It is a really fantastic time for designers because of two reasons. One is that the public and private transport have been two separate, completely different industries up until now. Now, when you think about the future of autonomy, that really brings the automobiles into something more of a public transportation. You really have to think about the total experience of the customers from buying the ticket to the paying mechanism. That's just hardware, actually. It is a huge challenge for engineers and designers, and I really love that. That's one reason. Another reason is that just like horses were a means of transport 100 or so years ago, up until Henry Ford mass-produced the Model T. Now, maybe sports cars are becoming like horses. Now, horses are a great object for hobby, sports, and part of the Olympics and everything. Cars are going to be like that also. Dr. Porsche [was asked what type of] automobile is going to last for the longest time. He said, "the sports car." I really believe in that, because with sports cars, you never lose a sense of ownership. Autonomous vehicles are things you don't have to own. You have to design a total experience and the whole operation. A car, you want to own it. It's part of you. Your mechanical watches, do you borrow them from somebody? You want to own it. Your suits, your favorite shirts, you want to borrow them from somebody for your experience? No, you want to own it. Ownership is a core part of human beings.

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

The Maserati Bora turns 50. It was 'the thinking man's exotic'

The Maserati Bora made its debut at the Geneva Motor Show in March 1971, meaning the V8-powered supercar from Modena has just turned 50 years old. It arrived at a time when the Italian sports car manufacturers were undergoing a paradigm shift to the mid-engined layout that defines the modern supercar. The Bora (not to be confused with the VW sedan we knew as the fourth-generation Jetta) was named after a winter wind that blows from the Alps to the Adriatic Sea. Though it holds the distinction of being the first Maserati to employ the mid-engine configuration, it was a bit of a latecomer, following on the heels of Lamborghini's 1966 Miura, De Tomaso's 1964 Vallelunga and Ferrari's 1967 Dino 206 GT. However, it was a dramatic departure from the curvaceous designs of the 1960s. Skinned in an avant-garde wedge penned by legendary designer Giorgetto Giugiaro of Italdesign, the Bora was like a concept car come to life. Its most distinguishing characteristic, the unpainted A-pillars and roof, were polished stainless steel, a preview of Giugiaro's DeLorean that would not arrive for another decade. Any resemblance to De Tomaso's Mangusta was probably a coincidence (or the fact that it too was a Giugiaro design). The Bora's massive rear glass area showed off its aluminum twin-cam V8, nestled in a racecar-like steel-tube subframe. Motors came as either a high-revving 4.7-liter unit good for 310 horsepower and 325 pound-feet, or a torquier 4.9-liter producing 320 hp and 355 lb-ft. Delivered through a smooth-shifting ZF five-speed, it carried the car from 0-60 in a reported 6.6 seconds, and onward to a top speed of 174 mph. The Bora modernized Maserati, offering a four-wheel independent suspension for the first time behind the Trident badge. The Bora was considered more liveable than a Countach, thanks to features like double-paned glass between the cabin and engine compartment, a carpeted engine cover, and adjustable pedal box. Though overshadowed by its contemporaries from Maranello and Sant'Agata Bolognese, the Bora was considered the thinking man's exotic. As evidence of its decidedly un-basic following it was even cited in 1984's The Adventures of Buckaroo Banzai Across the 8th Dimension, describing the evil Dr. Emilio Lizardo's escape from imprisonment: "Last night he kills a guard, breaks out of Trenton Home for the Criminally Insane. Ten minutes later, he cops a Maserati Bora.