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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati GranCabrio First Drive Review: Want an electric convertible? This is it

LAKE MAGGIORE, Italy — Driving the Maserati GranCabrio Folgore on its picturesque home turf, and studying MaseratiÂ’s press materials, IÂ’m convinced the Italian automaker has buried the lede. Especially when every auto journalist is questioning a pricing strategy that finds some GranTurismo coupes and GranCabrio convertibles brushing past $200,000. That gets into Cloud 9, Bentley-and-Aston-Martin territory.  To counter the whispers, hereÂ’s the part IÂ’d be shouting about: The GranCabrio Folgore is the worldÂ’s first and only luxury electric convertible. That alone might intrigue some free-spending, first-on-their-block buyers. Then, Exhibit B: Like the plug-in GranTurismo coupe, the convertible will out-accelerate any rival Bentley Continental GT or Aston DB12, a margin that grows positively yawning as speeds climb. A rocking 750 horsepower and rock-crushing 995 pound-feet of torque will do that. This Italian job is also noticeably more agile and connected to the road than the isolated Bentley droptop, and easily on par with AstonÂ’s best GTs. That includes a gasoline Trofeo version whose 4,316-pound curb weight undercuts a GT Speed convertible by more than 1,100 pounds; mated to 542 horses from its twin-turbo, 3.0-liter Nettuno V6, a detuned version of the engine in the MC20 supercar. This Italian sexpot is arguably a prettier car than the Bentley, and nearly as head-turning as the Aston, judging by public reaction to our convoy of beautifully painted models: Rose gold was a knockout specimen, along with a deep blue with metallic flake called Night Interaction, a burnt orange and a sizzling red. Anything but bright yellow, grazie. The Maserati also carves out more passenger space than the British duo. ItÂ’s a legitimate four-seater with room for two adults in back — after a bit of space-sharing from front-seaters — versus a Bentley or Aston whose back seats are glorified parcel shelves. Finally, the MaseratiÂ’s vividly realized electric powertrain advances the tech future, where Bentley and AstonÂ’s relatively pokey corporate V8s are rooted firmly in the past. So thatÂ’s four objective wins for the Maserati, in key areas I assumed auto journalists also cared about: Power and acceleration, sporty handling, interior space and technology. Honestly, the BentleyÂ’s only decisive win is its gorgeously wrought London library that doubles as a car interior. The AstonÂ’s cabin also tops the MaseratiÂ’s in materials and execution.

Maserati returns to Indianapolis to commemorate historic win

This past weekend was Memorial Day weekend, folks, and you know what that means: racing. There was the Monaco Grand Prix for Formula One fans, and back Stateside there was the Indianapolis 500. You might expect to see a name like Maserati pop up at the former more than the latter, but that wasn't always the case.
These days its all about Dallara chassis powered by Chevy or Honda, but over the course of a century there have been plenty of foreign automakers that have won the Greatest Spectacle in Racing. McLaren won it twice in the 1970s, Mercedes and Peugoet won during the race's pre-WWI infancy, and in between them Boyle Racing won it two years in a row with a Maserati chassis and engine.
The car was the Maserati 8CTF "Boyle Special," and its first win came 75 years ago. So to mark the occasion (as well as Maserati's 100th anniversary), the car was brought back to the Indianapolis Motor Speedway for a revival lap. Unfortunately Wilbur Shaw, who won the Indy 500 three times (twice in the Maserati) and went on to be president of the speedway, died in a plane crash the day before his 52nd birthday in 1954. So in his place fellow three-time winner Johnny Rutherford took the wheel of the 8CTF in front of the gathered crowds.