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Maserati GranTurismo Folgore teases itself around Monterrey

Maserati began teasing the GranTurismo Folgore toward the end of Car Week on Twitter and Instagram with a caption that read, "A rose gold wrap suited to the Golden Coast. Impossible to keep it secret. We’re touring California with the new GranTurismo Folgore and an audacious Italian-American entertainer. The air is electric. Keep following us down this road." Maserati seems to have meant the line about not keeping secrets more literally than one would expect, because it nonchalantly parked an uncamouflaged car in the same rose gold wrap at a charging station on the Monterey peninsula before the teases began. It had been thought that the automaker might debut the coupe over the weekend, which could have happened. Autocar says the Italians hosted a private preview for potential customers — that, apparently, was the secret.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati teased a different prototype draped in a blue wrap earlier this year before the Formula E grand prix in Rome. This version, with its Homeric rosy hue and quasi-three-spoke wheels is what we've been waiting for. We like what we see. Yes, it's highly reminiscent of the GranTurismo that went off the market in 2019. Why should that bother us? That coupe is still beautiful. From what we can tell of the Folgore, the updated lines should make the coming EV even more so. Guests at that putative private event might know what powers the 2+2, but we don't. We know the battery-electric Grecale crossover will get an EV powertrain with 590 horsepower, the much more expensive GranTurismo should handily outdo that even if it doesn't touch the 1,200-hp figure some believe possible. We expect to get that info when the official debut happens in the coming months. The official GranTurismo Folgore launch is scheduled for next year, probably joined sometime in the year by its droptop sibling, the GranCabrio Folgore. It's thought there will be an ICE-powered version for the two-door as well, maybe offering the choice of an unaided 3.0-liter Nettuno V6 or a hybrid centered around the V6 or a 2.0-liter four-cylinder. Certain markets sell the Ghibli sedan with a 2.0-liter hybrid; however, that option is viewed as a long shot for the new GranTurismo.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Stellantis announces ‘Circular Economy’ business to drive revenue, decarbonization

Stellantis has already announced its plans to reach net-zero carbon emissions by 2038. Today, the automaker has announced a new business unit to help it reach that goal while generating 2 billion euros per year in revenue by 2030. The “Circular Economy” business will help make revenue less dependent on finite, rare and ecologically problematic materials. The Circular Economy model features what Stellantis calls a “4R” strategy, comprising remanufacturing, repair, reuse and recycling. The goal is to make materials last as long as they can, reducing reliance on the acquisition of those precious new materials in the future by returning them to the business loop when theyÂ’ve reached the end of their first life. Through these processes, Stellantis says it can save up to 80% raw material and 50% energy compared to manufacturing a new part. Remanufacturing, or “reman” in Stellantis shorthand, means dismantling, cleaning and rebuilding parts to OEM spec. Nearly 12,000 remanufactured parts are available for customers to purchase. Some remanufacturing is done in-house, and some with partners and through joint ventures. Repair is pretty obvious — fixing parts to put back into vehicles. This also consists of reconditioning, to make a vehicle feel like new. Stellantis boasts 21 “e-repair” centers for repairing electric vehicle batteries.  Reuse refers to parts still in good condition from end-of-life vehicles sold as-is. Stellantis says it has 4.5 million multi-brand parts in inventory. These are sold in 155 countries through the B-Parts e-commerce platform. Reuse also refers second-life options, such as using batteries outside of automotive purposes. Recycling involves dismantling parts and scraps back into raw material form that is then looped back into the manufacturing process. Stellantis says it has collected 1 million parts for recycling in the past six months. Recycling doesnÂ’t get counted in that aforementioned 2 billion euros of revenue, but it does save the company money on acquisition of raw materials. As for batteries, specifically, Stellantis expects this recycling business to ramp up after 2030, when the packs currently in service begin to reach the end of their lifecycle. Stellantis will use its new “SUSTAINera” label to denote parts that are offered as part of its Circular Economy business.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.