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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Maserati confirms limited edition Quattroporte Zegna for production

Last year two of the biggest names in Italian style – one from the automotive industry and one from fashion – announced a partnership. Together Maserati and Ermenegildo Zegna revealed a "concept" version of the Quattroporte at the Frankfurt Motor Show, only given how production-ready the show car already looked, nobody really believed it would remain just a concept. And now, having revealed the final version in Geneva, Maserati has confirmed it for production. Limited production, that is, because Maserati will only build 100 examples of the Quattroporte Zegna edition for consumption around the world. That's about one-thirtieth of the number of cars Maserati produces each month at this point, and while the Modenese automaker doesn't break down its sales figures by model, the QP accounts for a large proportion of those numbers. Maserati also hasn't said just how much it will charge for the Zegna edition, but you can bet it'll be a handsome premium – more than some of those designer-edition hatchbacks get at any rate – yet it'll undoubtedly offload the entire run in short order. "ONE OF 100" THE MASERATI QUATTROPORTE ZEGNA LIMITED EDITION Wednesday, July 16, 2014 – After making its world debut at the 2013 Geneva Motor Show, Maserati has revealed an exclusive limited edition Maserati Quattroporte in collaboration with luxury Italian fashion house, Ermenegildo Zegna. Just 100 examples of the limited series will be built which feature colour schemes, materials and exclusive trims which link the histories of the two brands. To celebrate the launch of the Quattroporte Zegna Limited Edition, Maserati and Zegna are embarking on a tour of four international events starting in Shanghai in July 2014 before stopping in New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015). The events are designed to present the Quattroporte Zegna Limited Edition to an exclusive audience and to celebrate the partnership between the two Italian brands; both of whom are masters in Italian excellence. The exclusive event locations have been carefully selected to enhance the uniqueness of the alliance and represent the pinnacle of Italian elegance. Guests will be able to discover the car's premium finishes in detail and see the extraordinary result of the partnership. World famous Italian photographer, Fabrizio Ferri, will be in attendance at each of the four events capturing 100 unique images – 25 from each occasion.

Electric Maserati GranTurismo Folgore will have over 1,200 horsepower

Maserati is in the midst of a renaissance. It released the MC20 in 2020, it's preparing to unveil the Grecale, and it confirmed that its first electric model will be an evolution of the next-generation GranTurismo with over 1,200 horsepower from three individual motors. Speaking during a press conference, company boss Davide Grosso shared official details about the second-generation coupe due out in 2023. The electric model called Folgore in Maserati-speak will offer "way over 1,200 horsepower" from three electric motors linked to what the carmaker calls a "bone" battery pack. We're guessing that means the unit will feature internal structure similar to bone, or be centrally mounted along the transmission tunnel, and not that it will be made with actual bones. Regardless, an 800-volt charging system and Formula E-sourced technology will be on board as well. Maserati also published additional images of the second-generation GranTurismo. It's still covered in camouflage, but we can tell that the front end borrows a handful of styling cues from the MC20 while the overall proportions haven't significantly changed. It's still a big coupe with sporty lines characterized by a long hood and a short decklid. The GranCabrio convertible is scheduled to make a comeback as well. The electric Folgore model will be positioned at the top of the line-up, but it won't be the only version available at launch. Maserati revealed that at least one V6-powered variant will be offered as well, a comment which hints (but doesn't confirm) that there will be no V8. "The market for a gasoline-powered version is still there. It's absolutely still there. What we want to do with Folgore is to give customers a choice: V6, or electric? In five or 10 years we likely wouldn't have developed it, but customers still enjoy these cars today," said Francesco Tonon, the firm's global head of product planning, during a conference call. He stopped short of providing details about the V6, though it's not terribly far-fetched to assume that it will be at least related to the excellent twin-turbocharged Nettuno unit that powers the MC20. Numerous other electric cars will join the Maserati line-up in the coming years, and the firm's full range will run on batteries by 2030. EV variants of the Grecale and the next-generation GranCabrio are scheduled to make their debut in 2023, and they'll be joined by an electric version of the MC20 in 2025.