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Maserati and Zegna to roll out limited-edition Quattroporte in Frankfurt

Back in April, Maserati announced a new partnership with men's clothier Ermenegildo Zegna. We wondered at the time how a Maserati could possibly get any more stereotypically Italian stylish, but now the Modenese automaker is presenting the answer in this fresh take on the new Quattroporte.
When the doors open at the Frankfurt Motor Show next week, Maserati will unveil the Quattroporte Ermenegildo Zegna Limited Edition concept car. That's their name, not ours, and if you're wondering how a production vehicle could be turned at once into both a concept and a limited edition, well... we don't know, either. Maserati says that it previews a production version to follow next year.
So, confusing nomenclature aside, what are we looking at here? For starters, there's a special platinum-color paint finish with tiny aluminum flecks and a gloss-black primer to give it that extra-deep luster. And the interior has been upholstered in "moka" and "greige," with leather seats, door panels and headliner and other surfaces finished in Zegna's own textiles.

Swedish toymaker offers a wooden Maserati collection

In some ways, Maserati had it easier in the 1980s. We don't necessarily mean in a financial sense, or that the cars were especially reliable, but it has to be said both the Biturbo and the third generation Quattroporte are both simple, three-box shapes that are easy to re-create from blocks of solid wood. The Swedish toy company Playsam offers the Alfieri concept, the Levante SUV and open-wheel Maserati race cars in wooden toy car form, and the production portfolio is planned to be enlarged later. Maserati has plenty of classic designs for Playsam to re-create, but our tip is to look into the Biturbo style cars if they want to take a break from all those swoopy shapes you can see in the slideshow above. Maybe they could even offer the Chrysler TC by Maserati with a detachable hardtop: Those round opera windows must be really easy to drill in place. Browsing the online store, the prices for the Playsam's Maserati products are far higher than the toymaker's conventional $70 wooden toy car range, at over $370 apiece. But like the real counterparts, they should not just sit untouched: We would rather see them being used. Related Video:

Maserati MC20 supercar will debut in May then hit the race track

In the mid-2000s, Maserati was at the top of its game and at the top of performance car mountain with the Ferrari Enzo-based MC12. Today, Maserati isn't even in the foothills, let alone at the summit. The company is hoping to regain its credibility and status this year when it releases a new "super sports car" that we now know will be named MC20. We first caught a glimpse of the MC20, which is the spiritual successor to the MC12, in late 2019 via four murky photos of a camouflaged test mule. Judging by those photos, it seems the car will not look like any previous concept or model we've seen, which should help establish Maserati's insistence that 2020 marks the start of a new era for the company. However, test mules often have bodies and shapes that do not represent what the eventual production car will look like (the mid-engine Corvette started as this crazy Holden ute). Although it's alphanumeric, the name MC20 has some depth to it. MC stands for Maserati Corse, and 20 indicates the year 2020. But the MC12 wasn't released in 2012, so what's up? Maserati did this as a nod to its first race car, the Tipo 26, which was produced in 1926. Again, new era, back to its roots, etc.  The MC20 will have an all-new powertrain that has been developed and built by and for Maserati. It is unclear what type of powertrain the vehicle will launch with, but Maserati has confirmed the car will eventually be available as an "electrified version," just like every other Trident from here on out. A Ghibli PHEV is expected to kick things off when it arrives this spring, and we've already heard the sound Maserati's electric vehicles will make. As the MC indicates, Maserati plans to return to racing with the MC20, just as it did with the MC12. Following development in the Innovation Lab we recently featured, the MC20 will be built at the Viale Ciro Menotti plant in Modena, Italy.  The MC20 will debut at the end of May in Modena. More details to come. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.