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No surprise here, the Maserati Alfieri has been delayed again

It happened again. Maserati has reportedly delay the gorgeous Alfieri coupe, the concept version of which made its debut way back at the 2014 Geneva Motor Show. According to a report by Autocar, the 2+2 sports car has been put on the back-burner and is now expected to arrive in 2020 – at the earliest. Giulio Pastore, general manager of Maserati Europe, told Autocar that the Maserati GranTurismo and GranCabrio are more vital to the automaker's lineup than the smaller Alfieri. Once Maserati replaces those aging models, it will then shift its focus onto the Alfieri, Pastore says. After the Alfieri concept was unveiled in 2014, reports emerged that it got the green light for production and that a production model would hit the road as soon as 2016. Then the delays started happening, with China's weakening car market as the culprit. More recently, a report claimed that Maserati would have the Alfieri on the road in 2018. With that now pushed back a few years, and the chance for more delays, the car might need a redesign before it goes into production. Related Video: Featured Gallery Maserati Alfieri Concept: Monterey 2014 View 9 Photos News Source: AutocarImage Credit: Copyright 2016 Drew Phillips / AOL Maserati Maserati Coupe Future Vehicles Luxury Performance maserati alfieri maserati grancabrio

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Marchionne says no offers are on the table for Fiat Chrysler

MONZA, Italy (Reuters) - Fiat Chrysler (FCA) has not received any offer for the company nor is the world's seventh-largest carmaker working on any "big deal", Chief Executive Sergio Marchionne said on Saturday. Speaking on the sidelines of the Italian Formula One Grand Prix, Marchionne said the focus remained on executing the company's business plan to 2018. Asked whether FCA had been approached by someone or whether there was an offer on the table, he simply said: "No." The company's share price jumped to record highs last month after reports of interest for the group or some of its brands from China. China's Great Wall Motor Co Ltd openly said it was interested in FCA, but had not held talks or signed a deal with executives at the Italian-American automaker. The stock move was also helped by expectations that the company might separate from some of its units. Marchionne reiterated on Saturday that FCA was working on a plan to "purify" its portfolio and that units, such as the components businesses, would be separated from the group. He hopes to complete that process by the end of 2018. "There are activities within the group that do not belong to a car manufacturer, for example the components businesses. The group needs to be cleared of those things," he told journalists. Asked whether an announcement could come this year, Marchionne said it was up to the board to decide and that it would next meet at the end of September. He said the time was not right for a spin-off of luxury brand Maserati and premium Alfa Romeo and the two brands needed to become self-sustainable entities first and "have the muscle to stand on their feet, make sufficient cash". "The way we see it now, it's almost impossible, if not impossible, to see a spin-off of Alfa Romeo/Maserati, these are two entities that are immature and in a development phase," he said. "It's the wrong moment, we are not in a condition to do it." He said the concept of separating the two brands from FCA's mass market business made sense and did not rule out this happening in future, but not under his tenure, which lasts until April 2019. "If there is an opportunity in future, it would certainly happen after I'm gone. It won't happen while Marchionne is around," he said.