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2017 Maserati Quattroporte First Drive

When German companies launch a new luxury sedan, they chat about more power, better economy, and leveraged links to Silicon Valley's hottest microchip and graphics powerhouses. It's not like that in Italy. The Mediterranean peninsula only has one authentic maker of luxury sedans, and cutting-edge consumer technology has never been Maserati's forte. Beautiful cars, sure. Compelling engine notes, yup. The prioritization of handling emotion above cornering speed and even ride quality? Absolutely. Three years ago Maserati thought that blueprint would be enough for its all-new Quattroporte. It wasn't. For starters, the car wasn't beautiful. Compared to the filigreed purity of its predecessor, the QP (as they call it in Modena) looked awkward, even clunky. A big part of that was the sheer scope of the 124.8-inch wheelbase, which made it nigh impossible to deliver the proportional elegance and unfussed panel pressings of its predecessor. Still, the added length provided rear legroom that takes surveyors to measure. More important than what it had (and whether that was good or bad) was what it didn't have. There was no button on the remote to open the trunk, no self-parking system, no reversing camera, definitely no 360-degree camera setup, no radar cruise control, no semi-autonomous steering, and no modern navigation or infotainment. By far the biggest Maserati (at 207.2 inches, it dwarfs most of the standard versions of almost any sedan, anywhere), the Quattroporte now has some small visual changes and enough driver-assistance stuff (like radar cruise) to bring it up to German levels. At least, that's the on-paper argument. Not one of the 2017 model's visual upgrades is metallic. The changes include a new plastic grille (inspired by the design language of the Alfieri concept car), updated lights, and some very subtle differences between the sportier GranSport and the more luxurious GranLusso versions, two new trim packages. The aero guys have been busy, too, with a flat floor and a new Air Shutter that lowers drag by 10 percent and by itself improves the fuel consumption by three percent (anything else is down to stop-start). In a tech, tech, tech world, the Quattroporte is the anti-Tesla. There are no plans to give the big boy any form of hybrid power much less a plug-in hybrid powertrain. Maserati's engineers look at you funny for mentioning hydrogen fuel cell or battery-electric power.

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.