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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

2019 Maserati Levante GTS has a 550-hp Ferrari-derived V8

A V6-powered Maserati Levante just wasn't enough. At least that's what a group of engineers thought as they formed a sort of skunkworks and secretly set out to see if they could fit the Ferrari-derived V8 from the Quattroporte GTS into the Levante. Turns out they could, and after revealing their project to company honchos, were given the green light for not just one V8-powered Levante, but two. The first to be revealed was the Levante Trofeo shown at the New York Auto Show. Now we get this, the Levante GTS, which was revealed last month to journalists in Pontiac, Mich., and kept under wraps until now. It will debut in Europe at Goodwood. Although the GTS shares the same 3.8-liter V8 as the 590-horsepower Trofeo, it features a slightly less prodigious output of 550 hp with peak torque of 538 pound-feet available from 2,500 rpm to 5,000. Maserati says the GTS will hit 60 mph in 4 seconds with a top speed of 181 mph. View 8 Photos The chassis was tuned to better handle the extra power, and while the suspension shares the same components as the rest of the Levante line, the tuning was changed for the GTS and Trofeo. The Sport Skyhook adaptive damping system was also retuned, while the air springs feature six different height levels spanning a total of 3 inches from its lowest to highest position. A rear-biased all-wheel-drive system and a rear limited-slip differential are included. These mechanical updates are largely shared with the Trofeo, which differs visually and features extra luxury equipment. Outside, the GTS features a larger lower air dam, a special black-trimmed grille and 22-inch wheels. Inside, there's a full-leather interior package and carbon fiber trim. That includes the shift paddles, which are carbon fiber rather than metal. Maserati models also receive some updates for the new model year. The eight-speed ZF automatic gets a new electronic shifter. Similar in layout to BMW's (forward for R, rearward for D, push button for Park), it replaces the previous Chrysler-sourced PRND layout. It's similar to what you'd find in a current Alfa Romeo but the shifter itself is more luxurious and substantial in feel and appearance. The infotainment system has been refreshed, but remains a Chrysler Uconnect system in Italian clothing. There's also new optional "Pieno Fiore" leather for all three models, Levante, Ghibli and Quattroporte. It is available in red, black and tan.