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Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati teases MC20 prototype again reminiscing about the Targa Florio

Maserati spent its weekend reminiscing about victory in the 1940 Targa Florio, putting an MC20 prototype to work enhancing the gravitas of the anniversary. After winning the Targa in 1937, 1938, and 1939 with the Maserati 6CM and its 1.5-liter supercharged inline-six throwing 175 horsepower, the House of the Trident showed up in 1940 with the brand new 4CL powered by a 1.5-liter turbocharged four-cylinder cranking 220 hp. Luigi Villoresi, who'd driven the 6CM to triumph the year before, crossed the line first in the 4CL to close out European racing until the end of World War II. With a return to racing on the automaker's mind, Maserati took a camouflaged MC20 to the same Favorita Park roads that hosted the Targa. The soft-focus spy shots were taken in front of the Floriopoli stands, a stretch of bunting and banners not far from the Targa start line as historic competitors headed into the Sicilian mainland. The MC20 is as photogenic in these shots as all the others, and as mysterious. The automaker seems intent on making everyone wait until the September debut to for any details that the prototype doesn't put on display. Prime among enthusiast interest is the powerplant. With Ferrari shutting down its supply of engines to the fellow Modenese sports car maker, Maserati says its new mid-engined coupe will be "the first car to use [its] new engine, brimming with innovative technological contents, developed and built by Maserati in-house." Short odds figure on a molto potente twin-turbo V6 sending power to the rear wheels through an eight-speed dual-clutch transmission, the long money isn't afraid to bet on a 4.0-liter twin-turbo V8  to replace the F154 V8 that Ferrari provides. With race engineers undoubtedly sorting out a version for sports car racing as we speak, Maserati will certainly hope the competitive version matches the exploits of the 4CL. The vintage race car took pole in its first race, earned its first victory two races later, snatched up a bag of silverware before WWII, won the first race held in Europe after the war ended, and continued winning in 4CL and 4CLT trim until 1951 to take 31 total victories — nine more than the MC12 race car. Related Video:    

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.