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2019 Maserati Levante GTS First (Wet) Drive Review | A brief taste of a Ferrari-flavored SUV

If it rained any harder, someone would've had to scrounge up an extremely old man to build a giant ship and start herding animals. Lake Huron is dryer. My shoes were still unwearably soggy the next day. So, not exactly the best environment to sample the 550-horsepower, V8-powered leviathan of a performance SUV known as the 2019 Maserati Levante GTS. Sure, it has all-wheel drive and a limited-slip rear differential, but those are traction aids, not magic. In any event, our time with the "lesser" of two V8-powered Levantes would be limited, compromised and extremely damp, but several laps around the M1 Concourse in Pontiac, Mich., nevertheless provided a taste of what one might expect under better conditions. Chiefly, you can expect noise. Beautiful, beautiful noise. Even with our heads and ears encased in helmets, the V8 sang a nasty warbling wail. Though built by Ferrari in Maranello, the 3.8-liter twin-turbo V8 doesn't build to the expected screaming Italian crescendo – it's deeper, more muscular and still deeply invigorating. You'd undoubtedly drive like a buffoon just to hear the thing. Second gear may be popular. Maserati Levante GTS View 8 Photos Stuffing a V8 into the Levante was never originally intended. It was only supposed to have a V6. Nevertheless, a group of engineers secretly took it upon themselves to see if they could fit the Quattroporte GTS' V8 into the Levante, because why not? Turns out they could and in the process, even beef up the engine. Rather than being lambasted by their bosses for going rogue on their little skunkworks project, Maserati instead green-lit not one but two V8-powered Levantes: the 550-hp GTS and 590-hp Trofeo. See, screwing around at work does have its benefits. The differences between GTS and Trofeo are largely horsepower, some minor cosmetic differences, and the Trofeo's extra standard equipment and heftier price tag. Respectively, that would be $121,475 and $171,475. The priciest V6-powered Levante S GranSport goes for $93,475. Maserati Levante Trofeo View 13 Photos Maserati didn't stop with the engine, however. The chassis was tuned to handle all those extra prancing horses, and while suspension componentry is shared with the rest of the line, tuning is specific for the V8's. The Sport Skyhook adaptive damping system was also retuned, while the air springs feature six different height levels spanning a total of 3 inches from its lowest to highest position.

Maserati Levante Launch Edition debuts with pretty matte blue paint

Maserati has some small fish news today for the Geneva Motor Show: It plans to introduce a Levante Trofeo Launch Edition and ultimately sell 100 across the globe to kick off sales of the high-performance crossover. We're mostly taken by the Blu Emozione matte paint on the one shown here. Carbon fiber inserts on the bumpers, side skirts and hood make up the exterior changes for the Launch Edition. If you don't opt for the purplish blue (but why wouldn't you?), then Giallo Modenese and Rosso Magma are also on the table. For the less Italian inclined, that means yellow and red. Only 22-inch wheels will be fitted to the Launch Edition, with the choice being either a glossy or matte finish. Brake calipers are then painted in blue, yellow, red or silver. We'd have to recommend the blue calipers to go with the blue paint. Unique interior elements include a special, full-grain black leather. The Trofeo logo is embroidered on the headrests, and there's color-contrasting stitching throughout. The stitching's color corresponds to the exterior paint color you chose. The Trofeo is the hottest version in the Levante lineup, fitted with the 3.8-liter twin-turbo V8 assembled by Ferrari in Maranello — note, the V8 is Ferrari-derived but not identical to the V8 out of the 488. We drove it awhile back and found it to be more than enticing as a performance SUV. Pricing for the Launch Edition is not currently available, but a normal Trofeo starts at $171,475. Related video:

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.