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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Ferrari to stop supplying Maserati with its engines

The Ferrari Q1 earnings call was full of information, and perhaps the biggest revelation was that Ferrari is going to stop supplying engines to Maserati. CEO Louis Camilleri broke the news, and The Motley Fool posted a transcript of the whole call online. "Eventually, we will no longer supply engines to Maserati, which actually from our perspective is actually a good thing, both from a margin perspective, but also the fact that we can transfer a lot of the labor that's been focused on the engines to the car side of the business," Camilleri says. Maserati has used Ferrari engines (arguably, one of the most compelling reasons to buy a Maserati) in its vehicles since 2002, a little while after Fiat passed Maserati off to the prancing horse. The partnership continued as both Ferrari and Maserati were under the same house at FCA. Then when Ferrari was spun off from FCA in 2015, they kept the supply steady to Maserati. Those engines include a 3.8-liter twin-turbo V8, 3.0-liter twin-turbo V6 and a 4.7-liter naturally aspirated V8. Camilleri said Ferrari will officially stop in 2021 or 2022, with no intention of supplying anybody with engines beyond that. Of course, this leaves Maserati high and dry with no engines for its growing lineup. Maserati will have to reach into the FCA parts bin, find a new outside supplier or develop its own engines. Battery electric sounds out of the question. As of now, there doesn't appear to be a clear plan going forward. We've reached out to Maserati to see if they have any comment on the situation as it stands.

Maserati Levante Trofeo gets a twin-turbo V8 transplant from Ferrari

With 590 horsepower and 538 pound-feet of torque, the 3.8-liter twin-turbocharged V8 engine powering the all-wheel-drive Levante Trofeo boasts more power-per-liter than any engine previously installed in a Maserati. Not surprisingly, the engine and its 156-hp-per-liter output are the product of the men from Maranello. The Ferrari-built V8 pushes the Levante Trofeo to 60 miles per hour in 3.7 seconds and on to a top speed of 187 mph. Big power isn't all that makes the Trofeo special. Maserati says its top-shelf Levante boasts a 50:50 weight distribution and a Corsa (race) mode, which means this 'ute ought to be a mighty fine steer. Launch control makes the ludicrous acceleration a repeatable affair, should drivers so desire to rearrange the faces of their passengers at every green light. Maserati Integrated Vehicle Control is supposed to seamlessly prevent driver mistakes instead of correcting them after the fact, as a traditional stability control system would do. In what we assume must be a joke, there's also an Off-Road mode. The interior of the Levante Trefeo is swathed in what Maserati calls "Pieno Fiore" natural leather that is supposed to wear uniquely with age. It's offered in black, red, and tan, all with contrast stitching. The limited launch edition you see here has massive 22-inch matte-finish wheels, matte black paint, glossy carbon fiber exterior bits and matte carbon interior trim. It'll come with a plaque featuring the owner's name and a serial number, but Maserati is only saying a "small number" will be built without giving an exact figure. We'll have to wait for official pricing information and availability, but we're sure it won't come cheap. Related Video: