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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati Quattroporte custom-built wagon up for sale

These days, any modern station wagon is a rare machine, with models such as the Mercedes-Benz E-Class, Volvo V90, Audi RS6 Avant, and Porsche Panamera Sport Turismo selling not much more than a handful each. But combine the rarity of the wagon body style with the relative obscurity of the Maserati Quattroporte, and you have a truly unique longroof. That's exactly what you see here, a Maserati Quattroporte shooting brake, and it's coming up for sale by Historics Auctioneers in the U.K. Maserati never made a wagon version of its Quattroporte — "Cinqueporte"? — but that didn't stop one determined U.K. buyer. Inspired by the Quattroporte-based Bellagio Fastback, four of which were built by the Italian coachbuilder Touring, he had this 2016 Quattroporte converted into a shooting brake. The work was carried out by British high-end car restorer Adam Redding. The result looks like it could have come out of the factory in Modena. It's finished in Gunmetal Grey Metallic with 20-inch Mercurio alloy wheels with a black finish. The interior is Nero leather. There are no jump seats in the cargo hold, just luggage space, which again appears finished to a factory standard and is accessed via a power liftgate. Other features include navigation, parking sensors, heated seats, a backup camera, and a sunroof. As a U.K. car, this Maserati is right-hand drive. The Quattroporte's voluptuous styling lends itself to the wagon form. Too bad Maserati is unlikely ever to pick up the baton and offer such a model itself. Short of commissioning one yourself, this upcoming auction is likely to be the only chance to get one. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2022 Maserati Grecale SUV begins prowling the streets of Modena

Maserati has started testing the Grecale, its second SUV, on the streets of Modena, Italy. Aimed directly at the Porsche Macan, the Levante's smaller sibling will take the 107-year old Italian firm into a lucrative new segment. Klaus Busse, the head of Maserati's design department, told Autoblog that the new MC20 coupe points to the direction stylists will take the rest of the range in, and official spy shots give us a better idea of what he meant. It looks like the Grecale's front end is dominated by an oval grille shaped a lot like the MC20's. An image we took at the company's headquarters in the fall of 2020 provides an even clearer view of what the model will look like. Its overall proportions remind us of the Levante's, meaning it's far more sporty than utilitarian — you didn't think Maserati would try to rain on the Ford Bronco's parade, did you? Even several layers of psychedelic camouflage can't mask the shapely quarter panels and the sloping roof line accented by a spoiler.  It's too early to tell what's under the camouflage, let alone what's lurking beneath the sheet metal, but unverified rumors claim the Grecale shares its basic underpinnings with the Alfa Romeo Stelvio, which is widely praised as one of the best-driving SUVs on the market. If the report is accurate, Maserati's next SUV could land with four- and six-cylinders on its palette of available engines. One might be the 3.0-liter Nettuno developed for the MC20. Maserati will take the Grecale on a world tour to put it through its paces in the freezing cold, in triple-digit heat, on challenging race tracks, and even on a few off-road trails. Its official unveiling is scheduled for later in 2021, and series production will start in Cassino, Italy, shortly after. We expect to see it in America as a 2022 model. Related Video: Featured Gallery 2022 Maserati Grecale, official spy shots Maserati SUV Luxury Performance