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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati GranCabrio revealed in high-output Trofeo trim

As has been the tradition with Maserati over the past couple of decades, now that the four-seat GT coupe has launched, it's time for the drop-top version. And this latest convertible adopts the same name as its predecessor: GranCabrio. It is, in almost every respect, the same car as the GranTurismo, but with a fabric roof and a bit more weight. Said roof is available in five colors: a navy blue, dark red, black, grey and "greige." It is indeed fabric in order to fold more compactly and allow for cargo space with the top folded, though it will still take up a bit of trunk space when retracted. It also folds quickly at just 14 seconds, and it will come back up in 16. Operation of the top can be done at speeds up to 31 mph. To keep occupants comfy in all temperatures with the top down, the front seats have air vents in the seat backs to blow air onto the neck. Optionally available is a fold-open wind blocker that fits behind the front seats, though it can't be used with rear occupants. The soft top does bring some extra weight, around 220 pounds compared to the equivalent coupe. Maserati didn't specify exactly what contributes to the gain – whether it's more just top components or if some of it comes from chassis reinforcements (both seem likely). Interestingly, the extra weight actually gives the GranCabrio slightly better balance than the GranCoupe. The drop-top's front and rear weight distribution is 51/49 to the coupe's 52/48. Maserati is only offering the GranCabrio in the top-spec Trofeo internal-combustion trim for now. That includes the twin-turbo 3.0-liter V6 making 542 horsepower and 479 pound-feet of torque, eight-speed automatic transmission and all-wheel drive. The weight does ever so slightly blunt acceleration, dropping it by 0.1 second to 3.6 compared to the GranTurismo Trofeo. The same staggered 20-inch front and 21-inch rear wheels and Brembo brakes carry over from the coupe, too. And while the Trofeo is the only version for now, Maserati notes that the chassis remains designed for internal combustion and electric power, so an all-electric Folgore and more entry-level Modena gas-powered models will likely be added later. Maserati did not give a specific time for when the GranCabrio will hit dealers, but it should be sometime this year. Pricing is also a mystery, but should carry a premium over the GranTurismo coupe. Related video:

Maserati's next sports car shown in heavy camo

Maserati has started the process of re-tooling its historic Modena, Italy, factory to build a new sports car scheduled to come out in 2020. Full details about the model remain under wraps — even its name is a mystery — but the very first batch of images provided by Maserati and brought to you exclusively by Autoblog reveal several key points about it, including a few that we didn't see coming. The photos douse cold water on the rumors claiming Maserati's next sports car would be essentially a toned-down version of the Alfieri concept introduced in 2014. The test mule depicted in the images is heavily camouflaged, but its proportions, the size of its cabin, and the huge vents behind the doors suggest it's a mid-engined two-seater, not a front-engined model with a 2+2 interior layout. Autoblog learned the test mule is powered by a completely new drivetrain, but your guess is as good as ours when it comes to what it's made up of. Regardless, it was designed and built entirely in-house, and it will spawn a family of drivetrains that will exclusively power the company's vehicles. Starting from scratch is a huge undertaking. Engineers will closely analyze the data gathered during the testing phase, and use it to fine-tune the drivetrain on its research and development department's simulators. The improved components will in turn be road-tested. Maserati's new approach to vehicle design relies heavily on simulators, but head of product Joe Grace told us real-world testing remains hugely important. The company puts about 3 million miles annually on its prototypes. While the photos beg more questions than they answer, they confirm Maserati's renaissance is around the corner. The company will introduce its next new model during the Geneva Motor Show in March 2020, so we expect to learn much more about it in the coming months. It will be followed by the next-generation GranTurismo and GranCabrio, which will be available with the company's first electric powertrain, and by a new SUV positioned below the Levante. Featured Gallery 2020 Maserati sports car test mule spy shots Auto News Spy Photos Geneva Motor Show Maserati Coupe