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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Maserati says no to all-electric future, says U.S. chief

The future internal combustion remains questionable as automakers push for electrification. But not for Maserati, according to a report from Motor Trend on an investor call discussing first-quarter earnings. According to the outlet, FCA CEO Michael Manley and Maserati North America's head honcho, Al Gardner, made it known on the call that Maserati does not have any plans to say goodbye to good 'ol gasoline power. Rather, the company is planning to embrace electrification in different ways, such as hybridization. "This is a brand that needs combustion engines. It needs that raw emotion," Gardner told reporters at the conference. He also noted it's important for the company to get "back to its roots," citing the company's start with race cars before offering consumer vehicles. Maserati's electrification will begin as part of its model line overhaul leading up to 2022 that is also supposed to help reverse Maserati's slumping sales. Gardner noted that a new sports car will mark the start of the revamp, and we expect it will be a production version of the hotly anticipated and very sexy Alfieri Concept car. We may even see the car at Geneva next year. After that will be a new crossover smaller than the Levante, along with hybrid and plug-in hybrid variants with a few select electric vehicles. Maserati won't be the only automaker embracing electrification, as Jaguar, Volkswagen and Porsche are all pushing toward the new powertrain technology. Unlike Maserati, some of these brands are going all-in on electric cars. Volkswagen will release its last new internal combustion engine in 2026. Volvo's Polestar brand will only have pure EVs after the Polestar 1 sports car.

Heidi Klum and Maserati go Beyond the Swimsuit for Sports Illustrated

When sports and cars come together, the world "super" often comes up - whether it's a high-performance super sports car, a racing series (like Japan's Super GT, Australia's V8 Supercars or Italy's Superstars series), the latest crop of Super Bowl ads from the world's automakers or a supermodel posing with a car in the pages of the Sports Illustrated swimsuit issue.
This year's edition already saw Lisalla Montenegro cozying up to the new Lexus RC F, but it's not the only pairing to be found between an import luxury performance machine and a swimsuit model. The new 50th anniversary edition of the popular bikini special features a seven-page pictorial titled "Beyond the Swimsuit" shot by Francesco Carrozzini.
The spread features the inimitable Heidi Klum posing beside and inside various Maserati models - including the new Ghibli S Q4, the GranTurismo MC Trofeo race car and the Quattroporte Ermenegildo Zegna concept. Of course it's not the first time we're seeing a leggy blonde stepping out of Modena's finest - a role often taken up by one Jodie Kidd, to say nothing of the rich and beautiful in exotic locales the world over - but it's a pairing of which we'll never grow tired.