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2017 Maserati Quattroporte gets updated styling, equipment

Maserati revealed a series of updates to the Quattroporte, the most obvious of which is revised styling inspired by the Alfieri coupe concept. The overall shape remains the same, but there's a new grille and front bumper, matte black trim, and an active aero element similar to the air shutter on the Levante crossover that helps cut drag by 10 percent. The Modenese automaker also took the opportunity to update the interior, principally integrating a new 8.4-inch multi-touch dashboard display to replace the old 7-inch unit. Manipulated by a new rotary multimedia controller, the system supports both Apple CarPlay and Android Auto integration. A new driver assistance package available as an option, encompassing adaptive cruise control, lane-departure and forward-collision warning systems, and automatic emergency braking. There are two new trim packages as well – dubbed GranLusso and GranSport – that can be optioned on the Quattroporte S and S Q4 or chosen between on the GTS model. Under the hood, both engines carry over unchanged. Standard power still comes courtesy of a 3.0-liter twin-turbo V6 good for 404 horsepower and 406 pound-feet of torque, channeled through an eight-speed automatic transmission to either the rear wheels or all four. The GTS packs a bigger 3.8-liter twin-turbo V8, still rated at 523 hp and 524 lb-ft. 0-60 times as a result remain unchanged at 4.9 seconds for the Quattroporte S, 4.8 for the all-wheel-drive Quattroporte S Q4, and 4.6 for the Quattroporte GTS. US pricing will be announced "in the coming weeks," we're told, however Maserati will begin delivering the revised Quattroporte already this month. The relevant question is whether these changes can help Maserati take a bigger slice of the fullsize luxury sedan market away from rivals like the Audi A8, BMW 7 Series, and Mercedes S-Class. Maserati sold fewer models across its entire range in the United States last year than Mercedes did of the S-Class family, making the Quattroporte something of a footnote in this elite segment. If what we're looking at here represents a mid-cycle refresh of the model introduced in 2013, it will likely be 2019 before FCA's most upscale brand replaces its flagship sedan altogether. Related Video: Featured Gallery 2017 Maserati Quattroporte View 9 Photos News Source: Maserati Maserati Luxury Performance Sedan

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.