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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

2023 Maserati MC20 Cielo offers unlimited headroom and 621 hp

Maserati is returning to the convertible segment after a brief hiatus with a topless version of the MC20 named Cielo. The roadster offers the same twin-turbocharged V6 engine and carbon fiber chassis as its coupe counterpart but it gains a power-retractable glass roof panel. "Cielo" means "sky" in Italian — it's a fitting name. Visually, the MC20 Cielo is nearly identical to the MC20 coupe from the rocker panels to the belt line. It's what's above that counts: Maserati fitted the roadster with a glass roof panel that opens or closes at the push of a button in about 12 seconds. The space that it occupies is located behind the passenger compartment so engineers had to redesign the decklid, and the engine is no longer visible through a glass cover. We're told that the transformation adds only about 143 pounds to the MC20 for a curb weight of roughly 3,400 pounds. Maserati planned the convertible model from the get-go so few compromises were made during the development process. The Cielo keeps the cool butterfly-style doors, and it offers the same amount of cabin and trunk space as the coupe. Folding away in a couple of seconds isn't the roof's only trick: it can go from clear to opaque in a matter of seconds thanks to Polymer-Dispersed Liquid Crystal (PDLC) technology. Like the coupe, the MC20 Cielo is powered by Maserati's excellent 3.0-liter Nettuno V6 engine. The mid-mounted six is twin-turbocharged to 621 horsepower and 538 pound-feet of torque, and it spins the rear wheels via an eight-speed automatic transmission. Maserati quotes a zero-to-62-mph time of approximately 3 seconds and a top speed of around 200 mph, which sounds like a quick and fun way to dry your hair. Brembo-built six-piston front and four-piston rear brake calipers keep the engine's power in check. Built in Italy, the 2023 Maserati MC20 Cielo will reach showrooms in the coming months. Pricing will be announced closer to the model's on-sale date. At launch, buyers will be able to order a limited-edition version called PrimaSerie Launch Edition that stands out from the standard model with a specific, three-layer paint color called Acquamarina that was initially developed for Maserati's customization program.

Maserati readies Modena plant for Alfieri, shelves GranTurismo soon

It is highly likely that the Maserati GranTurismo will soon go the way of the Biturbo. An Australian Maserati executive was quoted as saying that GranTurismo production will end by the end of this year, and Maserati itself has announced that the Modena plant making the GranTurismo will face production line upgrades to prepare for a new model. Glen Sealey, general manager of Maserati's Australia and New Zealand operations, told Carsales that GranTurismo production will cease by the end of 2019, and that dealer stock Down Under will last until mid-2020. The GranTurismo will reportedly be succeeded by the all-new Alfieri coupe, based on a space-frame chassis that will also see a convertible variant added to the lineup. Earlier reports have included the mention of a full-electric Alfieri version produced with Ferrari know-how. Maserati's own statement says that upgrading and renewal of the Modena production lines will begin in the autumn of 2019, meaning that the GranTurismo should remain in production for less than nine months. Maserati also mentioned "a totally new model, a characteristically Maserati sports car" entering pre-series production during the first half of 2020, but according to other reports, it could take until 2022 for the Alfieri to reach customers. If that's true, there'd be quite a gap in the Maserati portfolio. The GranTurismo was launched at the 2007 Geneva Motor Show, though updates have strived to prolong its shelf life. Recent GranTurismo sales in the United States have been modest: after a little more than 2,000 units sold in 2016, sales halved for 2017. Maserati has stated earlier that it wants to reach 100,000 global sales by 2022, with a 15-percent profit margin. Image Credit: Maserati Plants/Manufacturing Rumormill Maserati maserati alfieri