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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

2021 Maserati Quattroporte Trofeo First Drive Review | For the Ferrari faithful

Maserati is fighting hard for relevance right now. Its car lineup is severely dated with both the Quattroporte and Ghibli. The Levante faces more accomplished competition. At least there is hope on the horizon in the form of the Alfa — ahem, Maserati — MC20 mid-engine supercar and high-tech Nettuno engine. Plus, with the Grecale crossover soon to come, there could be brighter days ahead. ThatÂ’s tomorrow, but today we still have the vanguards of the early 2010s. The current flagship, more or less by default, is the big Quattroporte, and Maserati is giving it the Trofeo treatment for 2021 in an effort to bring it back onto our radar. Previous to now, the Trofeo trim was limited to the Levante. In the Quattroporte, the Trofeo formula is similar. It plops in the unbridled version of the Ferrari-sourced 3.8-liter twin-turbo V8 engine — red wrinkle paint and all — making 580 horsepower and 538 pound-feet of torque. It is, without a doubt, the brightest and best part of this car. The most potent version previous to now was the Quattroporte GTS with its 530-horse version of the same Ferrari V8. Very little is done to the exterior to let you know this Quattroporte is the Trofeo apart from the script on the front fenders that are accentuated with red-painted side air ducts. Beyond this, the C-pillarÂ’s Maserati logo gets a red lightning bolt, and more carbon fiber trim is used throughout. It also comes with 21-inch forged aluminum wheels, a glossy black grille finish and the same restyled taillights applied throughout the 2021 Quattroporte lineup. Unlike “look-at-me” performance offerings from Mercedes-AMG or BMW's Alpina, MaseratiÂ’s Trofeo is notably subtle. This not only goes for the Trofeo extras, but the Quattroporte in general. The big trident in the grille announces its presence, but just as it's been from the beginning, the current-generation Quattroporte simply fades into the background in a parking lot. Our test car's beige paint certainly doesn't help. While most prefer their big luxury sedans to be restrained and tasteful, aren't Italian sedans supposed to have a certain degree of excitement and flare?  At least the Trofeo will be recognizable by the sound it makes. Even with a pair of turbochargers attached, the Ferrari engine and exhaust note are unmistakable. Although the V8 is the same basic engine as the Levante Trofeo's, the Quattroporte version gets new turbochargers, stronger internal components and new camshafts and valves.

Maserati planning second smaller SUV?

Maserati's product plans have taken a few wild turns, but as we get closer to production dates for the long-awaited offerings things are getting a wee bit clearer. The the sixth-generation Maserati Quattroporte is here, and a quick recap according to a report in Car and Driver has the smaller Ghibli sedan on Chrysler's LX/LY platform next, then the next-generation GranTurismo coupe and cabrio on a Maserati platform, then the Kubang SUV concept (pictured) that, for production, will become the larger Jeep-Cherokee-based Levante SUV.
All of which gets us to 2015. That same year, according to the report, the Levante will get a brother: a smaller SUV or crossover, perhaps sized like the Kubang concept, to challenge the Audi Q5 and the Porsche Macan. It is predicted to use the Compact US Wide platform, built for front-wheel and all-wheel-drive vehicles, that supports the Dodge Dart and 2014 Alfa Romeo Giulia. In addition to giving the premium brand a competitor in what is a very popular segment, a Maserati move slightly downmarket can help fill a gap while Fiat brass figures out what to do with Lancia.