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2022 Maserati Ghibli price of entry climbs to $77,695

Maserati announced the revamped Ghibli lineup in June, boiling down ten trims to four, but didn't announce pricing. The good have made their way to the Maserati configurator, so now we know how much more a 2022 Maserati will cost in relation to what came before. The big jump happens at the bottom, the previous base Ghibli becoming the 2022 Ghibli GT. The GT holds pat with the 3.0-liter twin-turbo V6 making 345 horsepower and 369 pound-feet of torque. It also gets 18-inch alloy wheels and chrome accents outside, with leather "comfort" seats and Dark Mirror trim inside, and automaker spokesperson Kas Rigas told CarsDirect the GT gains some standard driver assistance tech, wireless charging and black painted brake calipers.   The price bump for the new name and goodies is $4,010, from $73,685 to $77,695 after the $1,495 destination charge.  Above that, the Ghibli Modena starts at $82,395, putting it $1,210 over the previous GranSport and GranLusso trims that came above the S and all-wheel drive S Q4. The Ghibli Modena features a 424-hp version of the V6 engine with 428 lb-ft., restyled bumpers with black inserts, 20-inch wheels and "wraparound" leather seats. Turning the front axles to get the all-wheel drive Modena Q4 adds $2,600, for a total of $84,995. The price of adding AWD has gone up by $100, and this is the only AWD trim in the range now after having three last year; however, the price of getting into an AWD Ghibli in an upper trim has gone down by $2,990. Last year, the lower-tier S Q4 cost $81,185, but the S Q4 GranLusso and GranSport ran $87,985. Finally, the 2022 Ghibli Trofeo starts at  $112,095, just $710 more than the 2021 Ghibli Trofeo. Just under that, and for a short time, is Ghibli F Tributo honoring Juan Manuel Fangio (pictured) with exclusive colors and a "very limited" production run. Based on a search at the Maserati U.S. web site, a Ghibli F Tributo starts at $100,385 if you shop in a place like Arizona, or $102,885 in a place like New York state. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati confirms mystery concept, Zegna edition QP for Geneva

Debate ensued last week around the Autoblog offices when we first heard rumors that Maserati was bringing a new sports car concept to the Geneva Motor Show this year. Could there be any truth to the rumors? Did the timing make any sense? Does Maserati even need a two-door halo car to help it move examples of the new Ghibli, Quattroporte and upcoming Levante?
Well, we still don't have any official answer, but Maserati has indeed confirmed a new concept car to debut this week at the Swiss expo. The Modenese automaker hasn't indicated what form the concept will take, but assuming it's not doing another sedan or crossover, and unless it's planning a wagon concept like Touring's Bellagio Fastback or StudioTorino's Cinqueporte (both based on the previous Quattroporte), we feel it's more likely than not that we'll be looking at a two-door (be it a coupe, convertible or something in between).
Of course, we also don't know at this point just what size and segment Maserati is pursuing with this concept car (initial rumors had it going after the Jaguar F-Type) or for that matter whether it will presage a production version to follow or simply stand as a design study. But Maserati doesn't typically do many of the latter: the Kubang concepts of 2011 and 2003 previewed the Levante (albeit several years in advance), and the Birdcage was really more of a Pininfarina project, despite the Trident on the nose. With the exception of a couple production-based show cars (which themselves previewed production versions to follow), those are pretty much the only concepts Maserati has done in recent memory.