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Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

100th Anniversary Maserati Ghibli stars in the 2014 Neiman Marcus catalog

Each year, retailer Neiman Marcus releases a Christmas catalog detailing some truly absurd gifts. Chief among them is a Neiman Marcus edition car. Usually from a luxury or exotic manufacturer, the Neiman Marcus models are a limited edition and generally sell out very quickly. Past participants have included the Aston Martin Vanquish Volante, McLaren MP4-12C Spider, Ferrari FF and, the most plebian car in recent memory, the Chevrolet Camaro Convertible. For this year's catalog, the Maserati Ghibli is up for purchase.
Not only will it make a great Christmas gift for the ultra wealthy, but this $95,000 Maser also pays tribute to the Italian automaker's 100th anniversary. Based on the top-of-the-line S Q4 model, this Ghibli adds a few unique features, including bespoke 20-inch wheels with centennial center caps and a black border for the grille.
The cabin features premium leather in Cuoiu, which is basically tan. Black contrast stitching can be found throughout the cabin and on the Tridents stitched into the headrests, while bespoke piano black trim rounds out the interior. Finally, the center console bears a badge denoting the Ghibli's unique edition number.