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2021 Maserati updates: Android Automotive infotainment, enhanced driver assists, design tweaks

A new infotainment system with a larger touchscreen highlights the changes to the 2021 Maserati Ghibli and Quattroporte, while the Levante SUV makes do with a minor update to its existing system as well as styling tweaks. The major changes are concentrated on the interior. The Ghibli and Quattroporte ditch their former Uconnect-based infotainment systems for an all-new system using Android Automotive software, and screen size grows from 8.4 inches to 10.1 inches with higher resolution and a frameless design. A Maserati Connect app is available for smartphones and smartwatches and also works with Amazon Alexa and Google Assistant. The Levante retains its 8.4-inch unit but with improved resolution. The interiors of all three models also see an upgrade to the instrument cluster. The cluster's driver-information display gets enhanced resolution, while the gauges are redesigned for a more premium appearance. And the plastic covering over the instruments has been replaced with glass. The sedans and SUV also add a new Advanced Driving Assist. The semi-autonomous lane-centering feature works in conjunction with the adaptive cruise control. It's basically an evolution of the existing Highway Assist, the difference being its ability to work on more secondary roads rather than just major highways. Finally, all three models get new grille designs (available in chrome or black) and new taillights with what Maserati describes as a "boomerang" graphic, inspired by the 3200 GT coupe. Related video:  

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati Ghibli gets smashed on its way to Top Safety Pick rating [w/video]

The Insurance Institute for Highway Safety (IIHS) has crash-tested the 2014 Maserati Ghibli, and the Italian luxury sedan scored has well enough to earn the institute's Top Safety Pick rating. The model netted "Good" marks - the IIHS' highest rating - in moderate overlap front, side, roof strength and head restraints and seats tests.
The new Maserati is equipped seven airbags and features strategic use of hot-formed steel to optimize vehicle strength for safety and aluminum to lower weight for better driving performance. While it still pains us to see two new Maseratis smashed to smithereens (watch the videos below), we imagine the company's well-heeled prospective owners will feel better about their $65,600+ purchases knowing that they aced the tests.
Head on below to see crash test videos from both the IIHS and Europe's NCAP, as well as for Maserati's official release, which covers some of the safety engineering that has gone into its new entry-level sedan.