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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2022 Maserati Grecale spy photos show new SUV behind Stellantis gates

Here’s our first good look at the upcoming Maserati Grecale. Maserati dropped a few shadowy and blurry images as a teaser a couple months ago, but they only provided a vague idea of what we should expect from the compact crossover. The blue camouflage theme is one consistency, and it seems the level of coverage on the car is similarly enveloping. It's deception following deception up front, as the hood features strange bulges, and the headlights look taped on. The only visible opening is a grated intake in the lower side bumper area. That said, we do have a better look at the proportions without blur or confusion. Rumors point to this crossover using the Alfa Romeo-developed Giorgio platform, despite reports of that platform not having much of a future at Stellantis. That means it should be similar in size to the Alfa Romeo Stelvio. Seeing it parked nearby a camouflaged Jeep Compass, this approximation appears to ring true. It looks like itÂ’s a bit larger than the Jeep, which is as it should be, considering the Grecale should be one class larger. Those big, wide hips are visible from the front three-quarter angle, but theyÂ’re extra dramatic from the rear. We have a feeling that the Grecale is going to look much sportier than the Levante does, and hopefully more handsome, too. The big, quad exhaust poking out the back is another big hint in that direction. All the powertrain details are still shrouded in mystery, but the likely options are a base four-cylinder turbo and a boosted V6 as the upgrade. WeÂ’ll be especially interested to see if the car launches with a Trofeo model to compete with other high-powered compact models like the Porsche Macan Turbo, BMW X3 M and Mercedes-AMG GLC 63. From the shape we can see here, it looks like the Grecale will be a traditionally-shaped crossover, albeit one with a pretty severe angle to its rear window. ThereÂ’s a fairly large hood of a rear spoiler to hang over that window, but the dominating feature out back are the horizontally-stretching rear taillights. Everything else is covered in camo, so weÂ’ll need to wait for Maserati to reveal its secrets when itÂ’s good and ready. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

No surprise here, the Maserati Alfieri has been delayed again

It happened again. Maserati has reportedly delay the gorgeous Alfieri coupe, the concept version of which made its debut way back at the 2014 Geneva Motor Show. According to a report by Autocar, the 2+2 sports car has been put on the back-burner and is now expected to arrive in 2020 – at the earliest. Giulio Pastore, general manager of Maserati Europe, told Autocar that the Maserati GranTurismo and GranCabrio are more vital to the automaker's lineup than the smaller Alfieri. Once Maserati replaces those aging models, it will then shift its focus onto the Alfieri, Pastore says. After the Alfieri concept was unveiled in 2014, reports emerged that it got the green light for production and that a production model would hit the road as soon as 2016. Then the delays started happening, with China's weakening car market as the culprit. More recently, a report claimed that Maserati would have the Alfieri on the road in 2018. With that now pushed back a few years, and the chance for more delays, the car might need a redesign before it goes into production. Related Video: Featured Gallery Maserati Alfieri Concept: Monterey 2014 View 9 Photos News Source: AutocarImage Credit: Copyright 2016 Drew Phillips / AOL Maserati Maserati Coupe Future Vehicles Luxury Performance maserati alfieri maserati grancabrio