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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Swedish toymaker offers a wooden Maserati collection

In some ways, Maserati had it easier in the 1980s. We don't necessarily mean in a financial sense, or that the cars were especially reliable, but it has to be said both the Biturbo and the third generation Quattroporte are both simple, three-box shapes that are easy to re-create from blocks of solid wood. The Swedish toy company Playsam offers the Alfieri concept, the Levante SUV and open-wheel Maserati race cars in wooden toy car form, and the production portfolio is planned to be enlarged later. Maserati has plenty of classic designs for Playsam to re-create, but our tip is to look into the Biturbo style cars if they want to take a break from all those swoopy shapes you can see in the slideshow above. Maybe they could even offer the Chrysler TC by Maserati with a detachable hardtop: Those round opera windows must be really easy to drill in place. Browsing the online store, the prices for the Playsam's Maserati products are far higher than the toymaker's conventional $70 wooden toy car range, at over $370 apiece. But like the real counterparts, they should not just sit untouched: We would rather see them being used. Related Video:

One-off Maserati GranTurismo models celebrate the brand's past and future

The new Maserati GranTurismo is headed to the 2023 Milan Design Week to show off some of the different outfits it can wear. The Italian company's Fuoriserie department, which handles one- and few-off requests from customers, prepared a pair of one-of-a-kind coupes. Maserati calls the Design Week-bound models GranTurismo One Off Prisma and GranTurismo One Off Luce, respectively. "Prisma" means "Prism" in Italian (coincidentally, the name also appeared on a three-box version of the original Lancia Delta) while "luce" translates to "light" (as in, what the sun emits, not how you'd describe a Mazda MX-5 Miata). Both will be difficult to miss if you're walking around the show floor. Designed as a celebration of Maserati's past, present, and future, the Prisma is painted in no less than 14 different colors. Two of those colors look to the future, according to the carmaker, while the remaining 12 are colors that were offered on the GranTurismo's predecessors. Amaranto — a purple-ish color — was available on the 1947 A6 1500, and Oro Longchamps was offered on the 1973 Khamsin. Once the colors were applied to the body, over 8,500 letters that spell the name of historic Maserati models were applied by hand to create a second layer. At the other end of the spectrum, the Luce (shown above) represents Maserati's future. It's not as colorful as the Prisma but it's equally eye-catching: it features a mirror-like finish, a laser-etched pattern, and a color that the company describes as being "almost absent." We're told that this treatment makes the contours of the car blend into their surroundings, though so far we've only seen a sketch of the car — it likely looks quite a bit different when you're standing in front of it. Maserati used a recycled type of nylon called EcoNyl throughout the interior. Maserati hasn't announced what the future holds for the two design studies. They might join the company's collection, or they could end up in a lucky collector's garage. As for the regular-production model, it's scheduled to reach showrooms across the nation this month with a twin-turbocharged, 3.0-liter V6 and a base price set at about $174,000. The next-generation GranCabrio convertible isn't far behind. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.