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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati and Zegna to roll out limited-edition Quattroporte in Frankfurt

Back in April, Maserati announced a new partnership with men's clothier Ermenegildo Zegna. We wondered at the time how a Maserati could possibly get any more stereotypically Italian stylish, but now the Modenese automaker is presenting the answer in this fresh take on the new Quattroporte.
When the doors open at the Frankfurt Motor Show next week, Maserati will unveil the Quattroporte Ermenegildo Zegna Limited Edition concept car. That's their name, not ours, and if you're wondering how a production vehicle could be turned at once into both a concept and a limited edition, well... we don't know, either. Maserati says that it previews a production version to follow next year.
So, confusing nomenclature aside, what are we looking at here? For starters, there's a special platinum-color paint finish with tiny aluminum flecks and a gloss-black primer to give it that extra-deep luster. And the interior has been upholstered in "moka" and "greige," with leather seats, door panels and headliner and other surfaces finished in Zegna's own textiles.

Maserati dedicates MC20 prototype to Stirling Moss

Maserati is paying tribute to Stirling Moss, the British race car driver who died on April 12, by wrapping one of its MC20 test mules in commemorative camouflage. The mid-engined sports car is due out in September 2020. It's a fitting homage, because Moss logged thousands of miles behind the wheel of Maserati race cars like the 250F (which he called one of his favorites), the 300S, and the famous Tipo 61 Birdcage. It's difficult to add retro-inspired styling cues to the camouflage applied to a prototype, but Maserati pulled it off well. It added simple, eye-catching red graphics of the racer's name to the MC20's rear end and over its wheel arches. The rest of the car is plastered in a Maserati-branded black and white wrap, though there's a red trident emblem on the roof. On a secondary and more lasting level, the images published by Maserati give us a better look at the MC20 — a name that likely won't be retained for production — than previous spy shots. The four round taillights fitted to earlier prototypes have been replaced by a pair of seemingly production-bound horizontal units. We can see the outline of its rear window, and the vents that let hot air escape the engine compartment. The rear panel is held down by four pins. Its front end remains relatively well hidden, though we spot a grille that's low and wide. "Sir Stirling Moss would certainly have liked the new MC20," Maserati summed up. It also reaffirmed its commitment to returning to "a leading role" on the racing circuits, meaning we'll likely see the MC20 driving flat-out on some of the world's greatest tracks shortly after it makes its debut. It was scheduled to break cover in May, but its unveiling was pushed back until September due to the coronavirus lockdown measures. When it arrives, the MC20 will inaugurate a twin-turbocharged V6 engine developed in-house and allegedly tuned to deliver over 600 horsepower. Unverified rumors indicate a hybrid model will join the lineup a little later in the production run with at least 700 horsepower on tap. It will be the first in a long line of new Maserati models, including the next-generation GranTurismo (which will again spawn a convertible) that will be available with an electric powertrain. The coupe will arrive in 2021, while the roadster should appear by the end of 2022. Related Video:     Featured Gallery Maserati MC20 Stirling Moss Spy Photos Maserati Luxury Performance stirling moss