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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

330-horsepower Ghibli Hybrid is Maserati's first electrified model

Maserati kicked off its electrification campaign by releasing a hybrid version of the Ghibli, its entry-level model. The sedan gains a mild hybrid system, subtle visual tweaks, and many technology upgrades inside. Unveiled online, the brand's first production-bound electrified car features a gasoline-electric powertrain built around a turbocharged, 2.0-liter four-cylinder engine. It works jointly with a 48-volt belt-driven starter-generator and what the company calls an e-booster that's essentially an electric supercharger. The system's total output checks in at 330 horsepower at 5,750 rpm and 332 pound-feet of torque at 4,000 rpm, and it channels its power to the rear wheels via an eight-speed automatic transmission and a limited-slip differential. Maserati quotes a 5.7-second sprint from zero to 62 mph, and a 159-mph top speed. While fuel economy figures are still being finalized, preliminary estimates peg the Hybrid's fuel consumption at about 27.6 mpg in a combined cycle, a figure which — if accurate — makes it less efficient than the 31.3-mpg diesel model it will replace. Adopting 48-volt technology was the best way to electrify the Ghibli, according to the brand. "We thought about a plug-in option for the Ghibli, but when you put a lot of batteries — and a lot of other stuff — into the car, it adds weight and it's going to jeopardize the performance and the fun-to-drive quotient that is key for Maserati. I'm not saying this to diminish the good points of the plug-in hybrid technology, but it's not the best solution here," Francesco Tonon, Maserati's head of global product planning and marketing, told Autoblog. Tonon pointed out making the Ghibli a hybrid wasn't an excuse to make it dull; it still needed to drive and sound like a Maserati. It's 176 pounds lighter than the diesel-burning model, and it offers better weight distribution because there is a lighter engine under the hood and some of the hybrid components are installed in the back. As for the sound, Tonon proudly explained his team gave the Ghibli a unique exhaust note worthy of the storied trident emblem without resorting to an amplifier, by tweaking the system and adopting resonators. Subtle design changes set the Hybrid model apart from the non-electrified Ghibli.

The Maserati MC20's new Nettuno V6 is a high-tech showpiece

It's been more than two decades since Maserati was in the business of developing an in-house 90-degree V6 engine, and the last one it had traced its genealogy back 30 years. That story started in 1968, when Citroen took a controlling stake in Maserati, and the French requested that the Italians create an engine for the 1970 Citroen SM. Famed Maserati engineer Giulio Alfieri designed a 2.7-liter V6 producing 170 horsepower that could be built using Maserati's existing V8 tooling, hence the 90-degree angle. Alfieri then revised that V6 and bored it out to three liters, upping output to 187 hp, for use in the 1972 Maserati Merak. A decade later, Maserati – now owned by Alejandro de Tomaso, who had fired Alfieri — started with Alfieri's V6 philosophy when developing a mill for a new sports car. The resulting V6 unit, in 2.0-, 2.5-, and 2.8-liter displacements, was the first twin-turbocharged motor put into a production car. That car? The hot, gorgeous mess known as the 1984 Maserati BiTurbo. Almost 10 years on, the 1992 Maserati Ghibli II would get a 2.0-liter version of this 90-degree V6 making 306 horsepower. The 1995 Ghibli Cup turned that mill up to 330 hp, crowning the 2.0-liter V6 as the most power-dense engine in a production car, surpassing 1990s icons like the Jaguar XJ220 and original Bugatti EB110 (both 155 horsepower per liter). When the Ghibli exited production in 1998, Maserati ceded engine development duties to Ferrari by order of Fiat, which owned both automakers. 2022 Maserati MC20 View 47 Photos Nettuno, the new beating heart of Maserati Now we have the Nettuno, a 90-degree 3.0-liter V6 created to power Maserati's renaissance and making its debut in the chunky, aerodynamic form known as the MC20. At 630 horsepower and 538 lb-ft of torque, the engine almost picks up where the Ghibli Cup left off: with 210 horsepower/liter, the Nettuno is one of the most power-dense in the world. The Bugatti Chiron, Ford GT, and McLaren 756LT don't crack 200 hp/l. The only production cars in the ballpark are Euro specials like the Mercedes-AMG A45 (208.4 hp/l). Beyond it are seven-figure hypercars like the SSC Tuatara (229 hp/l) and Koenigsegg Jesko (256 hp/l on gas, 320 hp/l on E85). The word we're looking for in Italian is bentornato. Welcome back, Maserati.