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2019 Maserati Levante Trofeo / GTS First Drive Review | Yes, you want the Ferrari V8

CARMEL-BY-THE-SEA, Calif. — The wine glasses are rapidly draining. It's getting late, and Maserati design chief Klaus Busse appears to be fighting a cold. Yet he can't resist sketching something on a menu to illustrate his point. The A6GCS quickly takes shape. One of the most celebrated Maseratis ever, Busse uses this beacon to reconcile the Italian marque's transition to crossovers. It's how he explains and rationalizes the Levante, a stylish SUV aimed directly at the Porsche Cayenne, BMW X6 and Mercedes GLE Coupe. The A6GCS, a rare, Pininfarina-built sports car, lives on in today's Maseratis, he argues. This includes the Levante, a handsome crossover aimed at suburban cruisers bored with the notion of German luxury. Can a brand with rich sporting heritage reconcile with evolving market trends? It must, even if the connection to a mythical 1950s racer is a bit tenuous. But a pair of Ferrari-powered V8 twins, the Levante GTS and Levante Trofeo, make that progression easier. Prodigious outputs of 550 and 590 horsepower help. They are the top-shelf Levantes. You buy them when the powerful twin-turbo V6 Levante and Levante S simply won't do. You're talking six-figure prices, decadent interiors and more than a bit of bling. Well-heeled professionals drive the Levante, which starts at $75,980 and packs 345 hp, or pony up $11,000 for the Levante S and its 424 horses. The V8 starts at $119,980 for the GTS, and the Trofeo comes in at a lofty $169,980. These buyers haven't just made it, they're likely set for life. "We're not in the boy racer clientele," Busse says. "There's a certain level of accomplishment that you feel in driving a Maserati." That's probably true. But should the Trofeo be associated with generational wealth? I'm pondering this as I pull a hard right, kick up some dirt and pull onto the Pacific Coast Highway. The ocean laps to my left as the eight cylinders unlimber and I find myself reaching 60 miles per hour with little effort. The quoted time is 3.7 seconds, which feels dead on. I cue up Corsa, the sportiest of the Levante's drive modes, one that's only available on the Trofeo. The road is winding. I fall into a rhythm as I make my way up the coast toward Big Sur. The car's selling point is the engine, but the Skyhook suspension with electronically controlled damping keeps this 4,784-pound SUV reasonably tied down and poised. The cabin is quiet, as expected for the segment, allowing for easy conversation.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati MC20 GT2 returns the Trident to GT racing in 2023

Seems we got ahead of Maserati, but now we're on the same page with the Italian carmaker. We wrote about the Maserati Project24 earlier this week, a limited-edition track car not built to race a specific series, instead chasing Maserati's own performance targets. We wondered whether the Project24 was a pivot from the rumored GT3 program planned for the MC20 years ago. Turns out the Project24 is an offshoot of the GT2 program for the MC20, the Italians in Modena announcing they've developed an MC20 GT2 to compete in the Fanatec GT2 European Series Championship next year. The base tech specs listed so far for the MC20 GT2 are the same as the Project24. The twin-turbo Nettuno V6 shifts through a six-speed sequential auto with paddle shifters, sending power to the rear wheels through a mechanical limited slip differential. Brembo CCMR racing brakes hang off a double wishbone suspension with anti-roll bars front and rear and adjustable dampers, just behind custom, forged 18-spoke center lock wheels on racing slicks that can be changed easily thanks to on-board air jacks. A single seat in the cabin is accessorized with an adjustable, multifunction carbon fiber steering wheel, an adjustable pedal box, and air conditioning. Safety features include an FIA fuel tank, rain light, roll cage, six-point harness, and fire extinguisher.  The differences that we know of include output, curb weight, and the aero package. Series organizer SRO says GT2 is "formulated to bring gentlemen drivers back to the front of the stage ... whilst being fast and spectacular enough to secure the values of SRO-promoted championships, should the current GT3 category become too expensive for too many of our teams and drivers." GT2 regulations cap output at around 630 hp, just nine more than the standard MC20 throws down — and 110 hp less than the Project24. The series' Balance of Performance rules will ultimately determine race weight and output. The regulations also draw limits around aero devices that Maserati Stile didn't need to heed on the Project24. The aero bit is especially important here because GT2 cars are more powerful than GT3 entries but designed to be less reliant on aerodynamics than GT3 cars, making GT2 versions easier for amateurs to drive at the limit.  This is Maserati's first dip back into GT racing above the GT4 class since the MC12 GT1 that snagged close to 100 wins between 2004 and 2010. The race division will sell cars to individuals and race teams.